The Objective
A cybersecurity vendor reached out to PMG360 for a lead generation campaign utilizing our highly qualified B2B niche audiences database. The goal was to produce 200 highly qualified leads (HQLs) over a period of 2 months.
The client provided three qualifying questions for filtering relevant leads. Based on the answers, PMG360 would evaluate the relevance of the lead and determine if it matched the client’s description of an HQL lead.
Achieving the Objective
The PMG360 team curated three content pieces and distributed them to the filtered list of prospects. After receiving their permission, we sent a survey to the leads engaged with the campaign. The survey consisted of the three qualifying questions the client gave us.
Based on the survey answers, PMG360 filtered out the prospects. Afterward, we put the leads through our 12-point quality control process to ensure data quality and ensure that the qualifying leads met the client’s buyer persona specifications.
Frequently asked questions
1. How does PMG360 generate highly qualified leads for cybersecurity vendors?
PMG360 uses a combination of cybersecurity lead generation strategies, including B2B content syndication and niche audience targeting, to connect vendors with decision-makers who meet specific buyer persona criteria.
2. What is considered a Highly Qualified Lead (HQL) in PMG360 campaigns?
A Highly Qualified Lead (HQL) is a prospect who meets predefined client criteria through a custom survey and passes PMG360’s 12-point quality control process to ensure relevance, accuracy, and buying intent.
3. How does PMG360’s B2B niche audience database benefit cybersecurity vendors?
PMG360’s proprietary B2B niche audience database provides access to verified decision-makers in IT and security sectors, allowing cybersecurity vendors to engage directly with prospects who are more likely to convert.
4. What role does content syndication play in B2B cybersecurity campaigns?
B2B content syndication helps PMG360 distribute valuable cybersecurity content to qualified professionals. It creates awareness, encourages engagement, and primes prospects for lead qualification through targeted follow-up.
5. How does PMG360 ensure data quality in its lead generation campaigns?
PMG360 runs all leads through a 12-point data quality control process to verify accuracy, engagement, and qualification. This ensures that cybersecurity vendors receive clean, intent-rich leads that align with their sales goals.
Download the case study for the full report
![HQL CAMPAIGN FOR SERVICENOW PLATFORM MANAGEMENT [CASE STUDY]](https://pmg360.com/hs-fs/hubfs/Case%20study%20-01.jpg?width=383&height=246&name=Case%20study%20-01.jpg)
.jpg?width=383&height=246&name=Lead%20Generation%20And%20Event%20Registration%20(1).jpg)
