A software development company approached PMG360 with the objective of generating 100 Marketing Qualified Leads (MQL) and 50 Sales Qualified Leads (SQL) in a quarter. The company had been struggling to generate leads, and they needed a solution that could provide them with a steady stream of qualified leads to keep their sales pipeline full.
In this case study, we’ll explore how PMG360 was able to help a software development company generate 100 Marketing Qualified Leads (MQL) and 50 Sales Qualified Leads (SQL) in just one quarter.
Through a combination of targeted email marketing campaigns, digital display advertising, and lead generation campaigns on social media platforms, PMG360 was able to help the software development company achieve their sales targets and grow their business.
By identifying the target audience, creating customized campaigns, and optimizing their approach, PMG360 was able to deliver results for their client.
To learn more about this successful lead generation campaign and the strategies used by PMG360, download our case study now. Discover how PMG360’s expertise and experience can help your business achieve its lead generation goals and drive revenue growth.
Frequently asked questions
1. How did PMG360 generate qualified leads for the IT company?
PMG360 used a mix of targeted email marketing, digital display ads, and social media campaigns to deliver 100 Marketing Qualified Leads (MQLs) and 50 Sales Qualified Leads (SQLs) in one quarter. This approach focused on lead generation for IT companies using audience segmentation and campaign optimization.
2. What makes PMG360’s lead generation services effective for software development firms?
PMG360 specializes in B2B lead generation services tailored to technology and IT sectors. By identifying high-intent decision-makers and delivering personalized content, PMG360 ensures that leads entering the pipeline are ready for sales engagement and conversion.
3. What channels were used to support this IT lead generation campaign?
PMG360 leveraged email marketing, digital advertising, and social media lead campaigns to reach qualified prospects. This multi-channel strategy ensures consistent engagement and higher lead quality, particularly for B2B companies in the software and IT space.
4. How does PMG360 qualify MQLs and SQLs for tech clients?
PMG360 defines Marketing Qualified Leads (MQLs) as prospects showing interest through campaign engagement, while Sales Qualified Leads (SQLs) meet specific criteria like job title, company size, and buying intent. Leads are vetted using behavioral and firmographic data before reaching sales teams.
5. Can PMG360 replicate these lead generation results for other IT and SaaS companies?
Yes. PMG360’s IT lead generation solutions are scalable and customizable. Whether your business is enterprise SaaS or a niche software provider, their data-driven process delivers consistent lead quality and sales pipeline growth.
