The customer service and leads we generate from PMG360 are exceptional. They are always accurate and respond better than leads we generate from all other firms.
Wayne Nagrowski
Vice President, Marketing
B2B content creation
Content that turns your expertise into qualified pipeline
PMG360 builds data-driven B2B content — white papers, case studies, articles, video, and more — mapped to your buyer's journey and built to generate leads, not just impressions.
Mapped to the buyer's journey
Written by B2B specialists
Edited and fact-checked
Plan my content program
A strategist replies within one business day.
9Content formats
18+Years in B2B
1K+Projects a year
100+Fortune 500 customers
9 content formatswhite papers to video
Human QCedited & fact-checked
The content question
Why does most B2B content get ignored?
It usually comes down to three things. Fix them and content starts earning attention and pipeline.
It's not mapped to the buyer
Content that ignores where buyers are in their journey doesn't convert. We map every piece to a stage.
It reads generic
Thin, me-too content erodes authority. Ours is written by B2B specialists and fact-checked.
It has no path to pipeline
Content that isn't tied to a next step just fills a blog. We build it to generate leads.
What we create
Every format your program needs
Start with one asset, or run content as an always-on program.
White papers, articles & case studies
Long-form content that educates buyers and positions you as the authority.
- White papers that promote and educate
- Articles that build authority on web and LinkedIn
- Case studies that prove real-world results
Infographics & video
Turn complex ideas into content people actually engage with.
- Infographics that make data easy to grasp
- Business video from concept to production
- Creative tailored to your brand
Email & newsletter content
Content that keeps your audience engaged between campaigns.
- Email copy that drives opens and clicks
- Full newsletter development and distribution
- A consistent, on-brand voice
Strategy, editing & QC
The planning and quality control behind content that performs.
- Data-driven strategy mapped to the buyer's journey
- Editing and human fact-checking on every piece
- Surveys that inform content and generate leads
How we work
Content built on strategy, not guesswork
A documented approach, from the buyer's journey to measurable results.
Your expertise
Your offer & point of view
Turned into content
White papers
Articles
Case studies
Infographics
Video
Mapped to the buyer's journeyRight content, right stage
AuthoritySeen as the expert
Qualified leadsInto your funnel
01
Map the journey
Identify where your buyers are and what content resonates.
02
Document the strategy
Plan content from the first touchpoint to the last.
03
Choose the channels
Match formats and channels to how your buyers consume.
04
Set the KPIs
Agree the metrics that matter before we create.
05
Analyze and improve
Review performance and refine what works.
What clients say
Teams that trust PMG360 with their content
A few words from the marketing and sales leaders we work with.
I love working with the team at PMG360. The cost-effectiveness and accuracy of the whitepapers maximize our content marketing ROI. I look forward to our continued partnership.
Rebecca
Thomson Reuters
Working with PMG360 was a fantastic experience. They were agile and truly listened to our evolving needs. Our campaign surpassed our goals, and the ROI was significant.
Melissa Martinez
Director, Refinitiv
Client testimonials from PMG360 engagements. Roles as provided by the clients.
Is PMG360 the right fit?
Built for teams that want content to do more than fill a blog
Content works hardest when you have a point of view worth sharing and a way to act on the interest it creates.
- You sell a considered B2B product or service
- You want to be seen as the authority in your space
- You need content that generates leads, not just traffic
- You can act on the leads good content brings
Questions before you start
Know what you are buying
The decisions that matter are made in planning, before the first draft.
What kinds of content do you create?
White papers, case studies, articles, infographics, video, HTML email content, newsletters, and surveys — planned as a program rather than one-off pieces.
Do you write it, or just edit?
Both. We create content end to end, and we also edit and human fact-check existing or AI-generated content for accuracy, grammar, and credibility.
How do you make content generate leads?
Every piece is mapped to a stage of the buyer's journey, tied to a clear next step, and measured against agreed KPIs — so content drives pipeline, not just traffic.
Who writes the content?
B2B content specialists write to your brand voice and audience, and every piece is edited and fact-checked before it reaches your audience.
Start with your buyer's journey
Plan my content program
Tell us what you want to be known for
We will map your buyers and topics to a content plan, then show you the program we would run and the leads to expect.