The customer service and leads we generate from PMG360 are exceptional. They are always accurate and respond better than leads we generate from all other firms.
Wayne Nagrowski
Vice President, Marketing
B2B display advertising
Put your brand in front of the right decision-makers
PMG360 runs targeted B2B display campaigns across our owned news properties and ad networks — powered by first-party audiences of 230M+ decision-makers — so your budget reaches buyers, not bots.
First-party audience targeting
Owned properties and ad networks
No-waste, goal-optimized
Plan my display campaign
A strategist replies within one business day.
230M+Decision-makers reachable
58M+Decision-level subscribers
18+Years in B2B
100+Fortune 500 customers
230M+ decision-makersfirst-party audiences
No-waste targetingclicks, views, leads
The display question
Why does most B2B display advertising get wasted?
It usually comes down to three things. Fix them and display becomes a real demand channel.
It reaches the wrong people
Broad networks serve ads to bots and bad fits. We target first-party audiences of real decision-makers.
It's spray and pray
Untargeted impressions burn budget. Our campaigns are no-waste and optimized to your goal.
It stops at the impression
Views that don't drive action are vanity. We optimize for clicks, leads, and pipeline.
Where your ads run
One audience, reached everywhere they read
Run on our owned properties, extend across networks, target the accounts you want.
PMG360 owned network
Reach engaged decision-makers on the news properties they already read.
- Placements across owned B2B news outlets and newsletters
- First-party, engaged audiences, not anonymous traffic
- Your brand beside timely, relevant content
Extended display networks
Scale the same targeting across trusted display ad networks.
- Reach beyond owned properties, same audience precision
- Standard display formats and creative sizes
- Consistent targeting and suppression across placements
First-party audience and ABM targeting
Show your banners to the accounts and roles you actually want.
- Target by industry, job title, company size, and intent
- Account-based targeting for named lists
- Built on 230M+ first-party decision-maker records
Reporting and optimization
No-waste campaigns, optimized to the metric that matters.
- Optimized for clicks, impressions, views, or leads
- Ongoing performance reporting
- Creative and audience testing
How the program works
From creative to the right screens
Precise targeting on first-party audiences, from setup to optimized results.
Your creative
Your display banners & offer
Targeted to your buyers
Industry
Job title
Company size
Intent
Account
Owned properties + ad networksWhere your buyers already read
230M+ reachReal decision-makers
Clicks & leadsInto your funnel
01
Define
Set the audience, goal, and the metric that counts.
02
Build
Assemble the first-party audience and account lists.
03
Create
Produce display creative in the sizes you need.
04
Launch
Run across owned properties and ad networks.
05
Optimize
Shift budget to what performs, cut what doesn't.
What clients say
Teams that trust PMG360 with their pipeline
A few words from the marketing and sales leaders we work with.
I love working with the team at PMG360. The cost-effectiveness and accuracy maximize our content marketing ROI. I look forward to our continued partnership.
Rebecca
Thomson Reuters
Working with PMG360 was a fantastic experience. They were agile and truly listened to our evolving needs. Our campaign surpassed our goals, and the ROI was significant.
Melissa Martinez
Director, Refinitiv
Client testimonials from PMG360 engagements. Roles as provided by the clients.
Is PMG360 the right fit?
Built for B2B brands that want display to do more than impressions
Display works hardest when you know who you want to reach and can act on the interest a campaign creates.
- You sell a considered B2B product or service
- You want to reach a specific set of decision-makers
- You care about leads and pipeline, not just impressions
- You can follow up on the interest a campaign creates
Questions before you start
Know what you are buying
The decisions that matter are made in planning, before the campaign goes live.
Where do your display ads run?
Across PMG360's owned B2B news properties and newsletters, and extended over trusted display ad networks — all with the same first-party audience targeting.
How do you target the right people?
Campaigns are built on first-party audiences of 230M+ decision-makers, targeted by industry, job title, company size, and intent, plus account-based targeting for named lists.
How is this different from open programmatic?
Instead of anonymous, low-quality programmatic inventory, we reach engaged decision-makers on owned properties and vetted networks — no-waste campaigns aimed at your real buyers.
What can you optimize for?
Whatever matters to you — clicks, impressions, views, or leads — with ongoing reporting and creative and audience testing.
Start with your audience
Plan my display campaign
Tell us who you want to reach
We will map your target buyers to our first-party audiences, then show you the display program we would run and the results to expect.