Audience Segmentation
PMG360 targets your ideal buyer and utilizes data for industry, title, job function, job level, company size, technology used, intent and predictive behavior.
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Content Creation
We develop and define content strategy based on your buyer's persona's content consumption interests and desired outcome.
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Marketing Outreach
We get your message out to your ideal buyer through our owned and operated network of websites and email newsletters. Additionally, we use proprietary AI telemarketing technology, ad neworks, social media, direct marketing and email marketing to leverage behavioral targeting.
Lead Generation
Quality in. Quality Out. That’s what makes our Lead Generation programs so successful. We combine high-quality subscribers with engaging content through a synchronized communication schedule an a quality control process to produce qualified leads that meet your requirements.
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CS (Content Syndication Leads)
These are one-click download leads generated via an email campaign/effort. Some vendors may call them business card leads (BCL) or basic email leads.
Mql (Marketing Qualified Leads)
These are engaged leads that have been qualified by marketing through such efforts as telemarketing. They are open to receiving detailed information and, therefore, are considered more likely to become a customer.
Sql (Sales Qualified Leads)
These vetted leads have displayed an intent to buy, and they fit your pre-determined criteria for high-quality leads. These leads may have answered qualifying questions determined by sales or they may meet your target industry audience, buyer persona, job function, company size, intent or be a competitive target match.
ABM (Account Based Marketing Leads)
We leverage our engaged audience of over 58 million first-party permissioned subscribers. These business decision-makers subscribe to various PMG360 newsletters to stay abreast of trends, technologies, news and strategies to improve their business.
WEB (Web/Events/Demo Registrants)
In today’s virtual environment, we help to maximize your ROI at web-based events by promoting your event to our engaged and targeted audience in PMG360 1st Party database.
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Audience
We work with you to build the perfect target audience within our more than 58 million 1st party permission records utilizing industry, title, job function, job level, company size, technology used by the target company, intent and predictive behavior data to define your ideal buyer.
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Content Creation
We develop and define a content strategy based on your buyer persona, content consumption interests, and desired outcome.
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Marketing Outreach
PMG360 leverages sophisticated behavior targeting and gets your message out to your ideal buyer through our owned & operated network of websites and email newsletters, proprietary AI telemarketing technology, ad networks, social media, direct marketing and email channels.
Lead Generation
Quality In. Quality Out. That's what makes our lead generation program so successful. It combines high-quality subscribers with engaging content through a synchronized communication schedule & quality control to produce qualified leads that meet your requirements.
PMG360 Markets And Buyer Personas
Accounting / Finance
1,045,796 Subscribers
C-Suite
778,012 Subscribers
Human Resources
491,076 Subscribers
IT
2,471,290 Subscribers
Operations
662,584 Subscribers
Sales / Marketing
1,214,749 Subscribers
Construction:
1,554,195 Subscribers
CyberSecurity/IT/Technology:
779,931 Subscribers
ERP Value Add:
24,651 Subscribers
Financial:
1,647,080 Subscribers
HRM/HCM:
276,256 Subscribers
Law/Legal Service:
395,077 Subscribers
Manufacturing / Distribution
797,282 Subscribers
Marketing
127,976 Subscribers
Medical
1,068,189 Subscribers
Mortgage
125,054 Subscribers
Non-Profit
770,019 Subscribers
SMB
5,369,667 Subscribers
The customer service and leads that we generate from PMG360 are exceptional. They are always accurate and respond better than leads that we generate from all other firms
WAYNE NAGROWSKI
Vice President, Marketing
I love working with the team at PMG360. The cost-effectiveness and accuracy of the whitepapers maximize our content marketing ROI. I look forward to our continued partnership with PMG360.
Rebecca
Thomson Reuters
Working with PMG360 was a fantastic experience. They were agile and truly listened to our evolving needs. Our campaign met and surpassed our initial goals. The ROI with this campaign was significant.
Melissa Martinez
Director, Refinitv