$6.8M pipeline
88 SQLs across six European markets in 14 weeks, at 31% lower CAC than the client's prior single-channel program.
B2B lead generation
Turn your target accounts into qualified pipeline
PMG360 builds and verifies multi-channel lead programs around your ideal buyer, so sales receives leads it can act on.
First-party, permission-based data
Human quality control
Pipeline reporting
Plan my lead program
A strategist replies within one business day.
214Marketing qualified leads
88Sales qualified leads
$6.8MSourced pipeline
31%Lower acquisition cost
684 HQLsdelivered at $78 each
31% lower CACversus prior program
The CEO question
Do we have leads sales can work?
A larger database is not the answer. Sales needs the right accounts, a real engagement signal, and a clear acceptance rule.
Right buyer
Target by company, role, market, technology, and intent.
Real signal
Capture the action that shows why the buyer engaged.
Sales-ready handoff
Deliver the agreed fields, qualification context, and owner.
Choose the buying signal
Four lead programs, one quality standard
Choose the signal that matches your sales motion.
Content syndication leads
Reach a defined audience with a useful guide, report, or case study.
- ICP and persona filters agreed before promotion
- Permission-based contact data and engagement source
- Required fields mapped for CRM delivery
Marketing and sales qualified leads
Set the threshold first, then capture fit and interest against it.
- Shared MQL and SQL definitions before launch
- Fit and engagement fields tied to the acceptance rule
- Rejection reasons reviewed against targeting
Webinar and demo leads
Reach likely buyers, then separate registration, attendance, and fit.
- Persona and account targeting for promotion
- Registration and attendance status captured
- Reminder and follow-up path scoped with your team
Call request leads
Deliver buyers who ask for a conversation, with the context sales needs.
- Contact intent captured with agreed qualifying fields
- Routing and response owner set before launch
- Clear source and campaign context included
How the program works
How verified buyer signals become pipeline
One connected program from target to handoff.
01
Define
Set the market, buyer, lead type, and acceptance rule.
02
Build
Create the audience from 230M+ first-party records.
03
Engage
Use content, events, email, display, social, or calls.
04
Verify
Check identity, fit, signal, duplicates, and suppression.
05
Deliver and improve
Send CRM context, then adjust from sales feedback.
Recent program outcomes
Proof measured in pipeline and qualified leads
Anonymized results from PMG360 multi-market programs. Client names are available under NDA.
92 SQLs
287 MQLs and 92 SQLs in Germany and France, with qualified leads delivered at $138 each.
$2.3M pipeline
684 high-quality leads across seven EU markets in 12 weeks, delivered at $78 per lead.
Source: PMG360 European campaign case studies, 2026. Results vary by audience, offer, market, channel mix, and sales follow-up.
Is PMG360 the right fit?
Built for B2B teams with a real pipeline target
The program works best when your offer, sales ownership, and follow-up capacity are clear. We help define the lead system around them.
- You sell a considered B2B product or service
- You can define the buyers your sales team wants
- You need qualified pipeline, not traffic alone
- Your team can follow up on the leads delivered
Questions before you start
Know what you are buying
The important decisions are made before launch, not after the first lead arrives.
How does PMG360 define a qualified lead?
We agree the audience, required fields, engagement signal, and acceptance criteria with your team before launch. Leads are checked against that definition before delivery.
Does PMG360 sell or rent lead lists?
No. Our programs use first-party, permission-based audience data. You also see the targeting logic used to build the campaign audience.
Can leads be delivered into our CRM?
Yes. We map delivery to the agreed fields and handoff process. HubSpot, Salesforce, and other common systems can be scoped during planning.
What happens if sales rejects a lead?
We review the rejection against the agreed criteria. That feedback is used to correct data, adjust targeting, refine qualification, or improve the handoff instead of treating every rejection as the same problem.
Plan the program
Tell us which buyers sales needs next
Share your target audience, pipeline goal, timing, and current sales follow-up process. We will use that information to recommend the right lead generation program.
Start with the pipeline target
Plan my lead program
Tell us which buyers sales needs next
We will review your audience, lead definition, and sales capacity, then show you the program we would build.