PMG360 case studies

See what PMG360 campaigns delivered

These examples show what the client needed, what we did, and the result. The work covers email, content, display, events, telemarketing, and multi-channel campaigns.

Audience agreed before launch Local-language campaigns Results shared with sales
PMG360 campaign performance dashboard showing qualified leads, sales opportunities, sourced pipeline, and lower acquisition cost
$6.8MSourced pipeline
88Sales qualified leads
34Opportunities created
31%Lower acquisition cost
684 HQLsacross seven EU markets
$4.1Mpipeline influenced by events
Selected teams served
OracleVISAPayPalMcKessonADPIntuitFujitsuEpicorBill.com
$6.8MPipeline from one 14-week program
1,147Leads generated from one research report
92Sales-qualified leads accepted
41Accounts that moved to opportunity
More client work

More examples by channel

Not every client needs the same campaign. These are four shorter examples of work built around a specific audience and goal.

Practitioner voices for endpoint security

Six LinkedIn creators and 22 customer videos were developed for the client's own channels and supported with geo-weighted distribution.

312 qualified leads14% EU pipeline share

Named-account outreach into UK and Dutch healthcare

In-region callers used vertical-specific scripts and live BANT qualification across a limited account universe.

64 meetings19 SQLs

Account-targeted display for a dental claims platform

Cookie-less, account-based targeting and localized pages replaced broad demographic media across five markets.

1,184 accounts engaged11 demos

Invite-only roundtables for application-security buyers

Six peer-led sessions replaced the usual webinar format for senior BFSI leaders in the UK, Spain, and Italy.

$4.1M influenced41 opportunities
What sits behind the results

How the work was done

We started with the sales goal and target buyer. We chose the channels after that.

01

Check the market

We reviewed the buyer, local rules, past performance, and the client's current message.

02

Agree the audience

We confirmed the companies, roles, markets, and exclusions before launch.

03

Create the campaign

We wrote the content for the market instead of translating one general version.

04

Run the program

Email, content, display, calls, and events were connected where the plan required them.

05

Report to sales

We tracked qualified leads, accepted SQLs, opportunities, and pipeline.

06

Adjust as we go

We changed targeting, copy, and timing based on engagement and sales feedback.

PMG360 publications

Where we reach specialist audiences

PMG360 also runs publications for accounting, security, finance, supply chain, nonprofit technology, data, AI, and other professional markets.

AI and Machine Learning Tech Brief
Big Data and Analytics Tech Brief
ERP Global Insights
FinTech News Brief
Nonprofit Technology News
Security Tech Brief
Successful Business News
Supply Chain Technology News
The Progressive Accountant

Audience numbers change. We confirm current reach and availability before preparing a campaign proposal.

More client work

More case studies are available on our blog

The library includes work in lead generation, content, CRM, events, cybersecurity, SaaS, legal services, and aerospace.

See all case studies
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