PMG360 Blog

Top 5 Reasons Why Leads Aren’t Opening Your B2B Emails

Top 5 Reasons Why Leads Aren’t Opening Your B2B Emails

Marketing your product to B2B over email is notoriously hard. Since you are sending emails to work email addresses, your emails are competing against important work-related communication. Getting proper attention in that competitive work-related inbox is a herculean...

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What is Data Hygiene and Why Your Company Should Keep It

What is Data Hygiene and Why Your Company Should Keep It

Data tends to get old and messy. While it’s unlikely that you’ll get sued for not cleaning your house properly, the same can’t be said about customer data for businesses. Yes, you can get in legal trouble for inaccurate data in case you didn’t already know that....

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