PMG360 Blog
TV Networks Ramp Up Efforts to Compete with Digital Advertising
Marketing firms are restructuring and making other changes to improve how they pursue clients within the rapidly growing field of streaming video advertising, while traditional broadcast companies are working together to fight the flow of promotional content that is...
CMO Titles Will Continue to Wane, and That’s a Good Thing, Analysts Say
Chief marketing officer positions are likely to diminish in number again next year, but the trend may actually benefit companies’ efforts to sell products and services. CMO roles at many companies can isolate marketing activities and encourage other executives to...
How To Close The CMO-CFO Connection Gap
The rise of digital technologies has opened new doors for CMOs. From gaining unprecedented customer insights and fostering engagement to driving enterprise growth in ways few could imagine only a few years ago, the opportunities created by digital abound. However, to...