How to Use AI Videos to Get Your Conversions Moving Again

You can have a strong subject line, a polished landing page, and solid traffic numbers — yet conversions still fall short. Emails get opened but not clicked. Visitors read the first paragraph, then leave.

The problem isn’t your product or your effort. It’s the way attention works now. Decision-makers don’t want more information; they want faster clarity.

That’s where video changes the equation. A short, relevant video can turn a passive scan into an active response. It builds trust faster, explains complex ideas more clearly, and nudges prospects to take the next step.

Until recently, producing those videos required time, budget, and a creative team. Now, new AI platforms like HeyGen make it simple for any B2B marketer to create professional, personalized videos in minutes — without cameras, editing, or production delays.

This is how you can use automated AI videos to turn your emails and landing pages into real lead-generation assets.

Why Video Works So Well for B2B Conversions

Video has quietly become one of the most effective conversion tools in B2B marketing. The data backs it up.

• Emails that include video can increase click-through rates by more than 200%.

• Landing pages with video convert up to 80% better than those without.

• Buyers retain 90% of a message when they watch it in a video, compared to 10% when they read it as text.

Beyond numbers, there’s psychology at play. Video humanizes your message. It shows tone, confidence, and empathy — the cues that text alone can’t convey.

For B2B teams selling complex solutions, that human connection can shorten the buyer’s hesitation cycle. Instead of asking prospects to read long copy, you can show them how you solve a problem in 30 seconds.

That’s why the best marketing and sales teams now treat video not as a campaign add-on, but as a conversion layer built into every touchpoint.

The Barrier: Traditional Video Production Is Slow and Costly

Most marketing teams agree video works. The challenge has always been scale.

Producing a single professional video involves scripting, shooting, editing, branding, and approvals. Even small projects can take weeks and thousands of dollars. That’s why many B2B campaigns skip video entirely — not because it’s ineffective, but because it feels impractical.

Meanwhile, content calendars keep growing. Teams are expected to create more assets, in more formats, for more channels — all with fewer resources.

This is the gap that automated AI video tools are now closing.

How AI Makes Video Creation Effortless

Platforms like HeyGen were built for this new reality. Instead of lights, cameras, and editing software, you start with a script — or even a paragraph from your email or landing page.

The platform uses AI avatars and voice technology to turn that text into a polished video within minutes. You can:

• Choose from hundreds of human-like presenters.

• Customize backgrounds, branding, and language.

• Translate videos automatically for global audiences.

• Update or repurpose videos quickly without re-recording.

It’s professional video production without the production team. For the first time, marketers can test, iterate, and personalize video content at the same speed as email and ad campaigns.

How to Use AI Videos in Emails and Landing Pages

You don’t need to overhaul your entire marketing strategy to see results. Start small — one video in one campaign — and build from there.

1. Personalized Video Emails That Break the Ice

Cold emails struggle because they feel impersonal. Even the best copy can’t replicate a human introduction.

A short HeyGen video — 20 to 40 seconds — changes that dynamic. It puts a face to your message and adds the warmth of a direct conversation.

For example:

“Hi Sarah, I’m reaching out because we’ve been helping IT leaders simplify reporting workflows. This quick video shows how one team reduced manual reporting by 60%.”

Embedding a thumbnail or GIF of that video inside the email creates curiosity. When recipients click, they land on a branded page where the video plays instantly — boosting both click-through and time on page.

The key is brevity. One clear message, one clear next step.

2. Explainer Videos on Landing Pages That Convert

Most B2B landing pages suffer from the same issue: too many words, not enough clarity.

Replacing or complementing dense copy with a short HeyGen explainer can dramatically improve performance. In 45 seconds, you can show what your product does, who it’s for, and why it matters — all while keeping the visitor engaged.

Instead of scrolling through paragraphs, visitors get a guided introduction that feels personal and confident. That clarity often leads to more form fills and demo requests.

3. Customer Stories and Social Proof in Video Form

Testimonials build trust, but only if people read them. Turning them into short AI-powered story videos helps you share social proof in a more engaging way.

With HeyGen, you can create testimonial videos in multiple voices and styles — even with multilingual options for international campaigns. Combine real quotes with simple visuals, and your case study becomes an accessible, scroll-stopping asset.

4. Follow-Up Videos That Nurture Dormant Leads

Not every lead converts immediately. Some need reminders or reassurance.

Instead of another text-heavy nurture email, send a short “update” video — something that restates the value in a human voice. You can even use HeyGen to create quick event recaps, new feature highlights, or limited-time offers.

Video re-engagement works because it feels like effort. It signals that your team didn’t just automate another drip campaign — you took time to connect.

Measuring Impact: The Metrics That Matter

AI videos are easy to produce, but success still depends on consistent tracking.

When adding video to emails or landing pages, focus on these core metrics:

• Click-through rate (CTR): Compare emails with and without video.

• View rate: How many recipients watched your video and for how long.

• Engagement time: Landing pages with video should show longer average visit durations.

• Conversion rate: The ultimate signal that your message resonated.

HeyGen allows you to track views, engagement, and even integrate with platforms like HubSpot or Salesforce for more granular performance insights.

A/B Testing Your Way to Better Results

Treat every video as an experiment. Start with two versions of the same campaign — one with a video, one without — and compare performance.

When testing, adjust one variable at a time:

• Video placement (top, middle, or below the fold)

• Video length (15 seconds vs. 45 seconds)

• Thumbnail design or CTA wording

Over time, these incremental insights compound. The result is a repeatable playbook for video-driven conversion — one you can refine across channels.

What Makes HeyGen Ideal for B2B Teams

Many AI tools promise automation; few deliver quality. HeyGen stands out because it balances simplicity with control.

For B2B marketers, that means you can:

• Maintain brand consistency across videos.

• Create personalized content at scale without losing tone.

• Translate and localize videos instantly for different markets.

• Produce videos for product explainers, outreach, or social without external support.

Most importantly, HeyGen fits neatly into existing workflows. You can embed videos in emails, landing pages, CRMs, or automation tools within minutes — no technical setup required.

It’s video marketing made operational.

How to Get Started (Low Commitment, High Reward)

If you’re new to AI video, start with a single test:

1. Pick one underperforming email or landing page.

2. Write a short script — no more than 60 words.

3. Log in to HeyGen and convert it into a video.

4. Embed it in your next campaign.

5. Compare metrics after two weeks.

Most teams see improvements in both engagement and conversions after the first test. Once you’ve proven the impact, it’s easy to scale — turning one small experiment into a full video-first strategy.

The Bottom Line

Video marketing used to be the domain of big budgets and creative teams. Now it’s a practical tool for every B2B marketer who wants more engagement from the same campaigns.

AI video platforms like HeyGen remove the barriers that once made video production slow and expensive. They let teams tell their story faster, with more human connection — and that’s exactly what modern buyers respond to.

You don’t need to change your entire marketing system to see results. You just need one good video that makes your message clearer, faster, and easier to act on.

Ready to see what one AI video could do for your next campaign?
Explore HeyGen and start creating your first video in minutes — no studio required.