4 Reasons B2B Lead Generation Outsourcing is a Good Idea

  • 5 minute read

Building a team takes time and money – the luxury of which not every company has. That’s exactly why outsourcing has grown so popular over the last decade or so. Lead generation outsourcing helps many companies cut costs like hiring, employment, and office space while still making it possible to reap the results they aim for. In addition to this, the outsourcing work model helps save time by jumpstarting the process of lead generation.

If you’re taking a look at this article, the chances are you’re considering outsourcing for your company. In case you’re not one hundred percent sure about it just yet, in this article, we present 4 ways B2B sales lead generation outsourcing can be the right way to go for your company.


Which companies should go for lead generation outsourcing

  • Companies that don’t have the resources or don’t want to invest big budgets and time into interviewing and hiring the right team.
  • Relatively new companies ready to make sales but are still short of budget. 
  • Companies that don’t have a lot of experience in lead generation and want to decrease risks in lead generation effort investments. 


Reason 1: Jumpstart the Process by Skipping on Staffing

Building an in-house lead gen team takes a hefty amount of resources: time, money, and patience. Hiring a new team is obviously not cheap, and it takes a couple of months. Add to it the possibility of some employees not passing the trial period and you lost half a year just like that.

For most new companies it is essential to start profiting as soon as possible. And rushing the process of building the right team can cause damaging consequences. This is one of the main reasons many companies choose to go for lead generation outsourcing

Finding the right outsourcing vendor takes time too, of course, but it takes much less time and has a simpler process of interviewing and hiring a whole team. And in case something doesn’t go right, it’s easier and cheaper to switch agencies than to rebuild a team.


Reason 2: Less Trial and Error

If you invest in the right agency that has sufficient experience not only in lead generation itself but more specifically experience in lead generation in your industry then you will need less trial and error to reach the desired results. The chances are also high an outsourced team is an already-formed team that has an established workflow which contributes to effectively decreasing the risks of failure. 

To understand whether the agency is right or wrong for you, make sure to ask and carefully review case studies and testimonials from previous clients. If possible, conduct web research on your own about the agency. Additionally, make sure to also discuss any specific needs, questions, or concerns during the interviewing process.



Reason 3: Easier to Manage  

Managing an outsourced lead gen team is quite simple: you keep the communication with one or two account managers and they take care of the rest. In-house team management is similar in that sense that if you choose you can only communicate with the team lead, but if there are any team needs you still have to deal with them. 

To put it simply, with lead gen outsourcing you pay the fees and expect the results. You can schedule weekly calls with the account manager to see how things are going and the team will present the reports to you to see if you’re getting your investment’s worth or not. This approach to lead generation lets you minimize time spent on handling administrative tasks and issues that come with managing a team, and instead focus purely on the process of attracting prospective customers on the web.


Reason 4: Minimal Costs 

It’s easy to forget all the collateral expenses that come with expanding your in-house team. Don’t forget that it’s not just the salary, there are also taxes, benefits, software, equipment, and the list goes on. And depending on the location, salary rates might be significantly higher.

The budget-friendliness of outsourcing is what makes it so popular. While some go for it to get what they want for less, for other budget-constrained companies, it’s the only way to go. As mentioned above, financial damages of the collaboration not giving the desired results is also minimal compared to in-house team effort failure.

And that concludes our list of benefits of sales lead generation outsourcing. Hopefully, we were able to help you get closer to making a decision. If you still have any questions regarding lead generation outsourcing, feel free to reach out to us using the form on the website.


Reason 5: Existing Lists of Engaged Audiences in Different Markets 

Experienced vendors already have engaged lists of audiences in various markets which might help speed up the process of generating qualified lists. These audiences are like subscriber bases that already have established trust in the channel they’re subscribed to.  

One of those agencies is Progressive Media Group Inc. (PMG360), a lead generation outsourcing vendor that provides B2B companies in the USA high-quality Lead Generation services including but not limited to: Email Marketing, Content Marketing, Display Advertising, Data License. PMG 360 has engaged subscriber bases in the following markets: 

  • Construction
  • Cybersecurity
  • ERP Value Add
  • Financial
  • IT/Technology
  • Law/Legal Services
  • Manufacturing Distribution
  • Marketing
  • Medical
  • Non-Profit
  • SMB


Contact us today to learn how we can help you achieve your lead generation goals. 

Contact PMG360

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