February Offer: Q1 Targeting Precision Package

Kurt Martin Kurt Martin · Jan 29, 2026, 2:03:49 PM · 3 min read
February Offer: Q1 Targeting Precision Package

This February PMG360 is offering a Targeting Precision Package that helps your team refine who you reach and how your outreach performs in Q1. Many companies begin the year with segments and criteria that no longer match market conditions. This package gives you a simple way to tighten your targeting, correct gaps and align your ICP with the audiences most likely to respond.

When targeting is slightly off, outreach slows. Messages feel less relevant. Engagement drops even when the volume of activity stays the same. A quick review of industries, roles and segmentation often reveals small adjustments that create meaningful improvements. The February package provides those adjustments without adding extra operational work.

 

What the package includes

🟦 Targeting Accuracy Audit
A review of the roles, industries, company sizes and segments currently in your targeting. This identifies areas where criteria may be too broad, outdated or inconsistent with current buyer activity.

🟦 Ten Minute ICP Adjustment Session
A focused working session where we refine who your team wants to reach in Q1 and confirm the characteristics that matter most. This short review ensures your campaigns and outreach begin with clarity.

🟦 Ten precision verified contacts
A sample of contacts aligned to the updated targeting profile.  These leads demonstrate how the refined ICP translates into real prospects, and they show how our data licensing services can scale that same accuracy into full campaign volume. 

🟦 Audience Gap Report
A simple breakdown showing where opportunities are being missed. It highlights industries or roles that fit your criteria but are not currently included in your audience logic.

Each item supports a more accurate and confident foundation for Q1 outreach.

Why this offer matters in February

February is when teams begin executing their Q1 plans. This is also when they notice inconsistencies in their targeting or gaps in their segmentation. Small issues become more visible as outreach ramps up. Correcting targeting at this stage prevents lost time and gives teams a more effective path into early-year engagement.

The Targeting Precision Package offers clarity without a heavy lift. It gives your team a refined ICP, a clear view of missed opportunities and a sample of verified contacts that support early movement.  Turning that refined ICP into working pipeline is where disciplined lead management keeps the momentum going. This creates better alignment between marketing and sales and helps outreach feel more intentional as Q1 progresses.

Secure your Targeting Precision Package today👇

 

Kurt Martin
Kurt Martin
Founder & CEO, PMG360 Kurt Martin is the Founder and CEO of PMG360, where he has spent nearly two decades building audience, data, and demand-generation programs for marketing and revenue teams. His work focuses on turning first-party audience data, intent signals, and sales engagement into a measurable pipeline. Kurt co-founded PMG360 in 2006 as a pioneer of the online-only publishing model, serving small and mid-sized business decision-makers, growing it into a first-party database of more than 230 million verified contacts trusted by more than 100 Fortune 500 organizations. Before founding PMG360, Kurt held publishing, sales, and circulation roles at organizations including The Non-Profit Times, Broad Daylight, American Banker/Bond Buyer, Faulkner & Gray, and SourceMedia. He holds a B.A. in Political Science and Public Administration from Montclair State University. Kurt writes about audience intelligence, CRM visibility, and lead quality, with a focus on what makes pipeline growth measurable rather than just visible. Outside of work, he is a runner and is learning to surf and stays balanced through meditation.

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