PMG360 Blog
Top 5 Reasons Why Leads Aren’t Opening Your B2B Emails
Marketing your product to B2B over email is notoriously hard. Since you are sending emails to work email addresses, your emails are competing against important work-related communication. Getting proper attention in that competitive work-related inbox is a herculean...
Top 10 B2B SaaS Lead Generation Ideas to Boost Sales in 2021
In recent decades, a somewhat standard path has formed for SaaS startups. It starts with an idea, of course, and then a plethora of hard work, which finally leads to the realization of that idea. Then comes the part of connecting with customers, generating sales, and...
How to Effectively Utilize Email Marketing for Lead Generation?
Email marketing is a great source to nurture cold leads and stay in touch with your customers. A great email sequence can turn hesitant prospects into loyal customers who keep coming back for more. It can also help you upsell your services to your existing customers...
4 Major B2B Lead Generation Mistakes You Should Avoid in 2021
They say make mistakes, learn from them, and move on. But since mistakes cost money, it’s also to prevent them when possible considering that not every company has the budget for it. This is exactly what this article is aiming to do – help you prevent making major B2B...
Top 5 Benefits of Digital Display Advertising for B2B Lead Generation
Display advertising is digital advertising plus visuals. It’s a great way to present your brand in a more liberated way across the web. Whether it’s a video, an animation, or an interactive ad, digital display advertising presents great tools for gaining more exposure...
What is Data Hygiene and Why Your Company Should Keep It
Data tends to get old and messy. While it’s unlikely that you’ll get sued for not cleaning your house properly, the same can’t be said about customer data for businesses. Yes, you can get in legal trouble for inaccurate data in case you didn’t already know that....
How to Generate High-Quality Leads for B2B Companies
Generating leads requires a plethora of effort. That’s why it’s important to make sure that all those efforts go into generating high-quality leads that are relevant for your company. The “quality over quantity” rule applies here especially. Concentrated lead...
4 Reasons B2B Lead Generation Outsourcing is a Good Idea
Building a team takes time and money – the luxury of which not every company has. That’s exactly why outsourcing has grown so popular over the last decade or so. Lead generation outsourcing helps many companies cut costs like hiring, employment, and office space while...