PMG360 Blog

What is Data Hygiene and Why Your Company Should Keep It

What is Data Hygiene and Why Your Company Should Keep It

Data tends to get old and messy. While it’s unlikely that you’ll get sued for not cleaning your house properly, the same can’t be said about customer data for businesses. Yes, you can get in legal trouble for inaccurate data in case you didn’t already know that....

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How to Generate High-Quality Leads for B2B Companies

How to Generate High-Quality Leads for B2B Companies

Generating leads requires a plethora of effort. That’s why it’s important to make sure that all those efforts go into generating high-quality leads that are relevant for your company. The “quality over quantity” rule applies here especially. Concentrated lead...

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4 Reasons B2B Lead Generation Outsourcing is a Good Idea

4 Reasons B2B Lead Generation Outsourcing is a Good Idea

Building a team takes time and money – the luxury of which not every company has. That’s exactly why outsourcing has grown so popular over the last decade or so. Lead generation outsourcing helps many companies cut costs like hiring, employment, and office space while...

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