You Purchased Data License. What's Next for Lead Generation Strategy

  • 24 minute read

Imagine launching a targeted campaign only to find out that most of your messages are bouncing back or reaching the wrong audience.

Frustrating, right?

That's the risk you run with unhygiened data. High-quality, clean data minimizes these issues, ensuring that your efforts reach the right people and yield better ROI.

Clean data also helps in better segmentation, targeting, and personalization, which are key to effective marketing.

It's like knowing exactly who is in the room at a party and what interests them, making your conversations more engaging and beneficial.

It's about getting meaningful engagement, not just numbers. 

 Schedule a free consultation call with us to discuss your data needs. 

Ensure the Quality of Purchased Data 

Ask About Data Hygiene Processes 

When purchasing data, inquire about the vendor's data hygiene processes. How often do they update their database?

What methods do they use to verify and cleanse data? Understanding their process will give you confidence in the quality of the data. 

Check for Accuracy and Completeness 

Evaluate a sample of the data for accuracy and completeness.

Are there many missing fields? Are the contact details up-to-date, and correct? This can be a strong indicator of the overall quality. 

Seek References or Testimonials 

Look for references or testimonials from other clients who have used the data. Their experiences can provide valuable insights into the quality and reliability of the data. 

Understand the Source of Data

Knowing where the data comes from is crucial. Is it gathered from reliable and reputable sources? Data from dubious sources can be outdated, incorrect, or, in some cases,  non-compliant with legal standards. 

Compliance with Regulations 

Ensure the data complies with relevant data protection and privacy laws like GDPR, CCPA, etc. Using non-compliant data can lead to legal issues and damage your brand’s reputation. 

Request a Data Update Policy 

Check if the vendor provides regular updates or maintenance of the data. Data decays over time, so having a mechanism for regular updates is essential to maintain its quality. 

Trial Period or Guarantee

If possible, negotiate a trial period or a quality guarantee. This allows you to test the data with minimal risk and ensures that the vendor is confident about the quality of their product. 


Comprehensive Marketing Strategies for Effective Lead Conversion 

Transforming high-quality data into loyal customers requires a nuanced, multi-layered approach. Success in this endeavor hinges on the effective combination of targeted email marketing, strategic retargeting on social media and display ads, and the establishment of thought leadership.

Each element is crucial for engaging, nurturing, and ultimately converting leads into committed customers.

Let’s explore how these strategies come together to create a cohesive and impactful lead generation and conversion journey. 

Email Marketing 

Once you have your meticulously hygiened data in hand, the next critical step is to engage in effective email marketing. This isn't about indiscriminately sending out mass emails; it's a nuanced approach to build lasting relationships with potential customers. However, to make the most of this opportunity, timing and preparation are key. 

Understand Your Audience

Dive deep into the data. Who are they? What are their pain points? Tailoring your message to address their specific needs and interests is crucial for engagement. 

Personalization is Paramount 

Go beyond just using the recipient's name. Segment your data and customize the content based on their industry, role, or past interactions with your brand.

Personalized emails show that you understand and care about your audience's unique challenges and needs. 

Content that Connects 

Your email should provide value. Whether it’s insightful industry analysis, helpful tips, or solutions to common problems, the content should resonate with your audience and position your brand as a thought leader. 

Clear and Compelling Call-to-Action 

Guide your audience on what to do next. Whether it’s signing up for a webinar, downloading a whitepaper, or scheduling a demo, make it clear and easy for them to take the next step. 

Timing and Preparation 

The effectiveness of your email campaign is significantly influenced by how promptly you act upon receiving your data.  

Here's why having your email campaign ready in advance is crucial: Immediate Engagement: When you receive your data, it's often primed for engagement.  

Delaying your outreach means missing out on this window of opportunity where your prospects are most receptive. 

Maximizing Momentum

The quicker you launch your campaign post-data acquisition, the more you capitalize on the momentum.  

It keeps your brand top of mind and demonstrates your responsiveness and eagerness to connect. 

Efficiency and Readiness 

Preparing your campaign in advance eliminates downtime. 

 While negotiating and finalizing the data deal, your marketing team can develop a targeted, compelling email campaign. When the data arrives, you’re ready to hit the ground running. 

Testing and Optimization 

Having your campaign ready beforehand also allows time for testing different subject lines, content formats, and calls-to-action.  

This refinement ensures that when you do launch, your campaign is optimized for the best possible results. 

  Schedule a free consultation call with us to discuss your data needs. 

Thought Leadership Campaigns 

After setting the stage with targeted email marketing, the next vital step in your comprehensive marketing strategy is to implement thought leadership campaigns.

These campaigns are less about direct selling and more about demonstrating your deep understanding and expertise in your field.

Here’s how to effectively use thought leadership to build trust, credibility, and maintain top-of-mind awareness with your audience. 

Establishing Authority in Your Niche 

Position yourself as an expert by sharing unique insights, trends, and analysis that add value to your audience’s professional lives. This could be in the form of whitepapers, industry reports, or insightful blog posts. 

Solve Real Problems

Identify common challenges or pain points in your industry and provide solutions or new perspectives. This approach not only showcases your knowledge but also demonstrates your commitment to helping your audience. 

Leverage Multiple Formats

Diversify the way you present your thought leadership. Webinars, podcasts, video series, and infographics can cater to different preferences in your audience, making your content more engaging and accessible. 

Engage in Industry Conversations

Participate in industry forums, social media discussions, and conferences. This visibility enhances your status as a thought leader and keeps you engaged with current trends and concerns. 

Building Credibility and Trust 

Consistency is Key: Regularly produce and share thought leadership content. Consistency helps in building a loyal audience who look forward to your insights. 

Authenticity Matters: Ensure your content is authentic and reflects your brand’s values and voice. Authenticity fosters trust and a stronger connection with your audience. 

Feedback and Interaction: Engage with your audience’s feedback. Respond to comments, questions, and discussions. This interaction not only strengthens relationships but also provides insights into your audience’s evolving interests and needs. 

Staying Top-of-Mind 

Cross-Promotion with Email and Social Media: Integrate your thought leadership content into your email marketing and social media strategies. This creates multiple touchpoints with your audience, keeping you top-of-mind. 

Tailored Content for Different Segments: Customize your thought leadership content for different segments of your audience. Personalization makes your content more relevant and impactful. 

Social Media Retargeting 

Once you've initiated contact through email marketing and established your expertise through thought leadership, the next strategic move is to sustain this momentum using social media retargeting.

This technique is about re-engaging those who have shown interest in your brand, reinforcing your presence in their digital world. 

The Power of Social Media Retargeting 

Targeted Engagement: Utilize the data from your email campaigns and thought leadership interactions to target the same audience on social media.

This creates a seamless experience, where your brand consistently appears in their digital space. 

Tailored Messaging: Craft messages that reflect their previous interactions with your brand. For instance, if they've engaged with a particular topic in your emails or thought leadership content, use similar themes in your social media retargeting. 

Visual Impact: Social media is a visually-driven platform. Use compelling images, videos, and graphics to catch the eye of your audience. This visual appeal can make your brand more memorable and engaging. 

Sustaining Interest and Building Relationships 

Frequency and Timing: Find the right balance in frequency and timing of your retargeting ads. You want to stay top-of-mind without overwhelming your audience. 

A/B Testing: Experiment with different types of content, messaging, and visuals to see what resonates best with your audience. A/B testing can provide valuable insights into preferences and engagement patterns. 

Call-to-Action: Include clear calls-to-action (CTAs) that guide your audience on what to do next. Whether it’s visiting your website, signing up for a webinar, or downloading a resource, make the next step obvious and easy. 

Enhancing Brand Recall 

Consistent Branding: Ensure that your social media retargeting ads are consistent with your overall brand style and messaging. This consistency aids in building brand recognition and recall. 

Interactive Content: Engage your audience with interactive content like polls, quizzes, or Q&A sessions. Interaction not only increases engagement but also provides deeper insights into your audience's preferences and opinions. 

Leveraging User Feedback: Monitor the comments and interactions on your retargeting ads. This feedback can be a goldmine of insights for refining your strategy and understanding your audience better. 


Display Ads 

As the final touch in your comprehensive marketing strategy, display ads serve as the visual anchors that reinforce your brand and message. Think of them as your digital billboards, strategically placed to capture attention and keep your brand in the spotlight. By targeting individuals who have already interacted with your campaigns, these ads act as subtle yet powerful reminders, drawing them deeper into the engagement funnel. 

Visual Appeal: The key to successful display ads lies in their design. Use high-quality images, eye-catching graphics, and a color scheme that resonates with your brand identity. A visually appealing ad is more likely to grab attention and leave a lasting impression. 

Consistent Branding: Ensure your display ads are in line with your overall branding and messaging.  

This consistency helps in building brand recognition and trust. When a prospect sees your ad, they should immediately associate it with your brand. 

Targeted Messaging: Tailor the content of your ads based on the interactions recipients have had with your previous campaigns.  

Personalized messaging that speaks to their specific interests or needs can significantly increase the effectiveness of your ads. 

Strategic Placement and Retargeting 

Intelligent Placement: Place your ads on websites and platforms where your target audience is most likely to spend their time.  

This strategic placement ensures that your ads are seen by the right people at the right time. 

Retargeting for Relevance: Use retargeting techniques to show your ads to users who have engaged with your brand, whether through your website, email campaigns, or social media.  

Retargeting helps keep your brand at the forefront of their minds, increasing the chances of conversion. 

Measuring Success: Keep track of your ad performance through metrics such as click-through rates (CTR) and conversion rates.  

This data will help you understand what works and what doesn’t, allowing for continuous optimization of your ad strategy. 

Enhancing Engagement and Recall 

Interactive Elements: Incorporate interactive elements like animations or clickable calls-to-action (CTAs).  

Interactive ads can boost engagement and encourage users to take the next step in their customer journey. 

A/B Testing: Test different versions of your ads to determine which designs, messages, and placements resonate best with your audience. 

A/B testing is crucial for refining your strategy and maximizing ROI. 

Seamless User Experience: Ensure that clicking on your ad leads to a landing page that is relevant, user-friendly, and aligned with the ad’s message.  

A seamless user experience is essential for converting interest into action. 

Additional Strategies for Utilizing Purchased Data 

After deploying fundamental tactics like email marketing and social media retargeting, there’s still a wealth of opportunities to explore with your purchased data.  

These additional strategies can further amplify your reach, deepen customer engagement, and drive more nuanced business growth.  

Let's explore these diverse yet interconnected approaches that can transform your acquired data into a multifaceted asset for your business. 


Direct Sales Outreach  

Use the data for personalized direct sales outreach.  

Sales teams can utilize specific details from the data to tailor their pitches, making them more relevant and effective. 

Segmentation for Tailored Campaigns 

Deeply segment your data to create highly tailored marketing campaigns.  

This could involve dividing your audience based on industry, job title, company size, or behavior, allowing for more personalized and effective messaging. 

Customer Profiling and Persona Development 

Analyze the data to create detailed customer profiles or personas.  

This helps in understanding your audience better, leading to more targeted and resonant marketing and sales strategies. 

Integrate with CRM 

Integrate the purchased data into your Customer Relationship Management (CRM) system. This can help in tracking interactions, managing follow-ups, and maintaining a comprehensive view of each lead or customer. 

Content Marketing 

Develop a content marketing strategy based on the insights gained from the data. 

Create blogs, videos, and social media content that speaks directly to the interests and needs of your audience segments. 

Event Marketing 

Use the data to identify and invite relevant leads to webinars, workshops, and events.  

These can be powerful tools for establishing direct contact and nurturing relationships. 

Market Research and Analysis 

Leverage the data for market research to understand industry trends, customer preferences, and competitive landscapes.  

This can inform product development, marketing strategies, and business decision-making. 

Partnership and Co-Marketing Opportunities 

Identify potential partners for co-marketing initiatives based on the data.  

This can extend your reach and provide access to new audiences. 

Referral Programs 

Encourage satisfied customers to refer others.  

Use the data to identify customers who are most likely to refer others and target them with referral incentive programs. 

Feedback and Surveys  

Use the data to conduct surveys or gather feedback, which can be invaluable for improving products, services, and customer experiences. 


PMG360: Your Success Partner Beyond Data Licensing 

At PMG360, our commitment to your marketing success extends far beyond the point of data licensing.  

We specialize in two critical areas that can transform your purchased data into powerful business results: email marketing and thought leadership campaigns.  

Our focus on these services ensures that you not only receive high-quality data but also get the expert support needed to effectively utilize it for maximum impact. 

Tailored Email Marketing Campaigns 

Customized Strategy 

Understanding your unique business needs, we create customized email marketing campaigns.  

Our approach is to tailor content and design to align with your brand voice and resonate with your target audience. 

Execution and Management 

From crafting compelling email content to managing the entire campaign, our team handles it all.  

We focus on driving engagement, nurturing leads, and converting prospects into loyal customers. 

Performance Tracking and Optimization  

Continuous monitoring and analysis of campaign performance are integral to our services.  

We fine-tune strategies based on real-time data, ensuring your email marketing efforts achieve the desired results. 

Thought Leadership Campaigns 

Content Development 

We help establish your brand as an industry leader through carefully crafted thought leadership content.  

Our team works with you to create articles, whitepapers, and other content forms that showcase your expertise and industry insights. 

Strategic Dissemination 

It’s not just about creating content; it’s about getting it seen.  

We strategically disseminate your thought leadership content through the right channels to reach and engage your target audience effectively. 

Brand Positioning and Authority Building  

Our goal is to position your brand as a trusted authority in your field.  

Through thought leadership campaigns, we elevate your brand’s reputation, fostering trust and credibility with your audience. 

In choosing PMG360 for your data licensing needs, you’re not just gaining access to a database of leads. You're partnering with a team dedicated to maximizing the value of that data. 

 Our expertise in email marketing and thought leadership campaigns ensures that your investment in data translates into tangible business growth and strengthened customer relationships.  

Let’s collaborate to turn data into dynamic marketing success. 

Contact us today and get 10% off of your first offer.   




keep updated on our latest blogs

Subscribe to our Newsletter and never miss an update!

Subscribe here!