AudienceIQ
Find and understand the accounts and buyers that match your market, with intent and enrichment built in.
View AudienceIQ
About PMG360
We turn verified audience data into real pipeline
PMG360 is a US-based B2B media and marketing services company. Since 2006 we have built and maintained first-party audiences, then used that data to run demand generation and support sales for marketing and revenue teams. The goal is always the same: qualified pipeline your team can act on.
Founded 2006
First-party data
100+ Fortune 500 customers
2006Founded
230M+First-party contacts
100+Fortune 500 customers
US-basedGlobal reach
230M+ contactsfirst-party, permission-based
100+ Fortune 500customers served
The problem we solve
Most B2B teams can buy traffic. Fewer can build pipeline.
Marketing and revenue leaders keep running into the same gap: activity goes up, but the number sales actually cares about does not move.
The right buyers are hard to reach
Rented lists, broad ad targeting, and stale data waste budget on people who were never going to buy.
Lead volume looks fine, quality does not
Sales gets a full inbox of contacts that do not fit the ICP, then stops trusting marketing's leads altogether.
Channels run in separate lanes
Email, content, display, and outreach are managed as separate campaigns, so no one can see the full path to a deal.
Reporting measures effort, not outcomes
Opens and clicks fill the dashboard while pipeline, opportunities, and cost per qualified lead stay unclear.
How we connect the work
Audience data is only useful when it reaches pipeline
We treat data, campaigns, and sales support as one system instead of separate services. Each stage feeds the next.
Step 01
Audience data
Build the target audience from first-party, permission-based records, filtered by industry, role, company, technology, and intent.
Step 02
Demand generation
Activate that audience across content, email, display, and events, written for the market and sequenced as one program.
Step 03
Sales support
Qualify interest, hand sales clean context, and follow up across channels so good leads do not go cold.
Step 04
Measurable pipeline
Report on qualified leads, accepted SQLs, opportunities, and cost per lead, so the work ties back to revenue.
Every lead passes verification and human quality control before it reaches your team, so reps spend time on real buyers instead of cleaning a list.
Our history
Built on audience, refined over time
PMG360 started as an independent B2B publisher and grew into a data and demand-generation partner. The through-line has always been owning the audience.
2006
The company is founded
Kurt Martin and Ara Boyadjian launch Gateway Information Services, an online-only eNewsletter publisher serving small and mid-sized business decision-makers.
2009
Progressive Media Group
As one of the fastest-growing online-only newsletter publishers, the company becomes Progressive Media Group, known today as PMG360.
2016
A growing first-party database
PMG360 keeps expanding its first-party database of business decision-makers and the newsletter audience behind it.
2018
New technology properties
PMG360 launches IT-focused brands including Security Tech Brief, FinTech News Brief, AI & Machine Learning Tech Brief, Cloud Tech Brief, and Big Data & Analytics Tech Brief.
2020
A network of publications
The portfolio reaches 21 industry-focused eNewsletters and websites serving millions of B2B decision-makers.
Today
Data-led demand generation
PMG360 combines a first-party database of 230M+ contacts with AudienceIQ and Engage360 to build qualified pipeline for marketing and revenue teams worldwide.
What we do
One partner across data, demand, and sales support
Start with a single service or connect the whole system. AudienceIQ and Engage360 anchor how we find buyers and follow up with them.
Engage360
Run personalized outreach, follow up across channels, and book qualified meetings for your sales team.
Ask about Engage360Lead Generation
Content syndication, MQLs and SQLs, webinar and demo leads, built around agreed targeting and sales acceptance.
View Lead GenerationEmail Marketing
Persona, intent, and account-based sends that reach buyers who are actually in market.
View Email MarketingContent Creation
White papers, case studies, research, and pillar content that gives campaigns something worth engaging with.
View Content CreationDisplay Advertising
Account-based display across our owned properties and ad networks, aimed at the roles you want to reach.
View Display AdvertisingData License
Permission-based first-party data with a documented quality-control process before it reaches you.
View Data LicenseCRM Services
HubSpot setup, workflows, and reporting so leads and follow-up live in one clean system.
View CRM ServicesProfessional Services
Connect website, CRM, lead capture, nurturing, content, and reporting into one working pipeline.
Discuss a project
Why teams trust us
Credibility you can check
The reasons our programs work are the same reasons they hold up to scrutiny: owned audiences, permissioned data, and results tied to pipeline.
18+Years in B2B media and demand generation
230M+First-party, permission-based contacts
100+Fortune 500 customers served
21Owned B2B publications and newsletters
Our owned media network
PMG360 publishes for accounting, security, finance, supply chain, nonprofit technology, data, AI, and other professional markets. Owning these audiences is what makes our targeting first-party.
Leadership
The team behind the work
PMG360 is led by people who have spent their careers in B2B media, data, and demand generation.
Founder & CEO
Kurt Martin
Kurt Martin is the Founder and CEO of PMG360, where he has spent nearly two decades building audience, data, and demand-generation programs for marketing and revenue teams. He co-founded the company in 2006, growing it into a first-party database of more than 230 million contacts trusted by 100+ Fortune 500 companies. He writes about lead quality, audience development, and what drives measurable pipeline growth.
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Founder & COO
Ara Boyadjian
Ara co-founded PMG360 and leads operations, bringing executive and ownership experience across digital media, marketing, project management, and real estate development.
Publisher
Patrick O'Leary
Patrick brings more than 20 years in B2B publishing to sales, marketing, and lead generation. He previously held circulation and account leadership roles at Thomson Media.
The proof
See what the work delivers
Our case studies show what each client needed, what we did, and the result, with anonymized numbers you can read in context.
$6.8MSourced pipeline from one 14-week program
88Sales-qualified leads accepted
684High-quality leads across seven EU markets
31%Lower cost of acquisition
Source: PMG360 European campaign case studies, 2026. Client identities are protected. Results vary by audience, market, offer, channel mix, and sales follow-up.
Work with PMG360
Let's talk about the pipeline you need
Tell us your audience, market, and sales goal. We will come back with a practical read on fit and the fastest path to qualified pipeline, no hard sell.