Technology and cybersecurity
Reach teams evaluating cloud, security, data, software, infrastructure, and IT services.
CIO, CISO, IT, security, data, engineering
Industries and buyer markets
Reach the buyers who move your market
PMG360 helps B2B teams define the companies and decision-makers they need, reach them with the right program, and pass qualified interest to sales with useful context.
TechnologyFinancial servicesHealthcareIndustrialProfessional markets
Audience criteria, campaign signals, and pipeline reporting in one view
Markets we know
Start with the market, then narrow to the buyer
An industry label is only the first filter. The useful audience is built from company type, role, seniority, location, technology, and the business problem behind the campaign.
Financial services and FinTech
Build audiences across banking, payments, lending, insurance, risk, and financial technology.
Finance, risk, compliance, operations, technologyHealthcare and life sciences
Reach healthcare technology, clinical data, operations, finance, and business leaders.
Clinical data, IT, operations, finance, executivesManufacturing and distribution
Find buyers responsible for industrial technology, supply chain, procurement, and operations.
Operations, supply chain, procurement, ITProfessional services and legal
Reach firms selling expertise where trust, timing, and the right senior contact matter.
Partners, practice leaders, operations, marketingAccounting and finance
Connect with accounting firms, finance teams, and buyers of tax, audit, and practice technology.
CFO, controller, partner, accounting technologyNonprofit and public service
Reach nonprofit executives and the technology, finance, fundraising, and operations teams around them.
Executive, development, finance, IT, operationsSmall and mid-market business
Build role-based audiences across growing businesses without treating every SMB as the same buyer.
Owner, executive, finance, HR, operations, growthHow the plan changes
The same campaign does not fit every market
The buyer, rules, offer, and sales process should shape the program before a list is built or creative is written.
Buyer definition
Separate the economic buyer, technical evaluator, user, and internal champion. Each role needs different targeting and context.
Market requirements
Account for geography, permission, data use, language, and any industry-specific review before launch.
Buying journey
Match the signal and follow-up to the buying cycle. A complex enterprise sale should not be handled like a short-form consumer conversion.
Sales handoff
Agree on the qualification rule, required fields, owner, and response time before the first lead reaches the CRM.
Personas inside the market
Reach the people involved in the decision
PMG360 programs can be built around the functions and seniority levels that influence the purchase, not a broad industry list.
Executive leadership
CEO, founder, president, managing partner, general manager.
Technology and security
CIO, CTO, CISO, IT director, security, data, and infrastructure leaders.
Finance and risk
CFO, controller, finance director, compliance, risk, and audit roles.
Operations and supply chain
COO, operations, procurement, logistics, manufacturing, and distribution leaders.
People and workplace
CHRO, HR, talent, benefits, learning, and workplace operations.
Revenue and growth
CMO, CRO, demand generation, sales, marketing operations, and customer growth.
Proof across markets
Results depend on a specific buyer and a specific goal
These anonymized programs show why industry context matters. The audience, offer, channel mix, and sales follow-up were different in each case.
$6.8M pipeline
88 SQLs across six European markets in 14 weeks, at 31% lower CAC than the client's prior single-channel program.
Read the case studies92 SQLs
287 MQLs and 92 SQLs across Germany and France in a six-week, compliance-led email program.
See the results$2.3M pipeline
684 high-quality leads across seven European markets in a 12-week content-syndication program.
Review the programSource: PMG360 European campaign case studies, 2026. Client identities are protected. Results vary by audience, market, offer, channel mix, and sales follow-up.
From market to pipeline
Build the program around the buyer
Start with a clear market question. The channels come after the audience and qualification rules are agreed.
Define the market
Choose the industries, company types, locations, and exclusions that belong in the audience.
Map the buyer group
Identify the roles, seniority, technologies, and intent signals that matter to the purchase.
Choose the signal
Use content, email, display, events, or outreach to capture meaningful interest.
Hand off with context
Verify the record, record the source, apply the qualification rule, and route it to an owner.
Start with the audience
Tell us which market and buyers you need to reach
Share the industry, target roles, geography, and campaign goal. We will come back with a practical view of the audience and program that fit.