Paid media
Define a buyer group, choose the fields needed for activation, and prepare the segment with a Google Ads or DSP template.
Audience intelligence and activation platform
Turn a market question into a usable audience
Build the buyer group you need, choose the right fields, check the data, and prepare it for the next campaign or sales action.
See the audience, the fields, and the next step before you book a call.
Build a new audience
Start with the market you need to reach.
Senior marketing leaders at mid-market SaaS companies showing active intent
Company size: 51-1,000
Department: Marketing
Seniority: Director+
Intent: Active
CompanyProfileIntentStatus
Northstar SystemsVP MarketingHighReady
Harbor AnalyticsDemand GenHighReady
Beacon CloudGrowth LeadMediumReady
Saved audience: SaaS demand leadersPrepared for field selection and channel setup
Audience saved
WHAT YOUR TEAM CAN HAVE AT THE END
A saved audienceBuilt around a defined market.
Selected fieldsOnly what the campaign needs.
Validation statusA clearer view before outreach.
Intent findingsDomains active around a topic.
A repeatable pathReady for the next action.
See the work product
Follow an audience from idea to action
Each view below represents a product area verified inside AudienceIQ. The records shown are fictional.
Audience Lists
Define the market before buying media or starting outreach
Use business, contact, location, and intent filters to create a working audience your team can save, search, refresh, and manage.
Output: a named audience with the criteria your team agreed to use.
Audience BuilderSample
BusinessContactIntent
IndustrySoftware and technology
Company size51-1,000 employees
DepartmentMarketing
SeniorityDirector and above
Studio
Prepare the same audience for a specific channel
Choose a dataset, refine the filters, and select the visible fields. Channel templates help structure the output for paid media, outbound, display, direct mail, calling, or email.
Output: a channel-ready segment with the fields needed for that use.
StudioChoose visible fields
1. Dataset2. Filters3. Fields
Google Ads SegmentPaid media template
B2B LinkedIn OutboundOutbound template
DSP AudienceDisplay template
B2B Cold EmailEmail template
Intent Loop
See which domains are active around the topic you care about
Custom Models lets a team define an intent topic and review the domains where that interest is showing up. Exact scoring rules should be confirmed for each account.
Output: a topic model and a ranked view of active domains.
Custom Model BuilderSample
Topic: B2B audience intelligence platforms
northstar.example
harbor.example
beacon.example
Sync and Workflows
Give the audience a clear next step
Create, monitor, execute, edit, and duplicate workflows that move a prepared audience toward its next action. Supported destinations are confirmed during setup.
Output: a repeatable audience process instead of a one-time spreadsheet.
Campaign audience workflowReady
Audience
→
Validate
→
Prepare
→
Next step
Three common jobs
Use one audience in the way the campaign requires
Outbound and sales follow-up
Build a role-based audience, check business emails, and prepare the records for the next outreach or sales action.
Database preparation
Review the records and fields you have, validate key contact data, and organize a cleaner segment for the team.
Choose by the job
AudienceIQ is not trying to be every sales tool
The right choice depends on where your team is getting stuck.
Choose AudienceIQ when...
Your problem starts with the audience and the data behind it.
- You need a more precise buyer group.
- You need channel-ready audience outputs.
- You want intent, validation, and audience workflows in one process.
Choose a full sales engagement platform when...
Your main need is running the sales process after the audience is built.
- You need native email sequences and calling.
- You need rep tasks, meetings, and deal management.
- You want sales activity reporting in the same platform.
Product walkthrough
Bring one real audience brief
Tell us who you need to reach and what happens next. The walkthrough will use that brief to show the relevant product path.
✓
Build the audienceSee which filters apply to your market and buyer roles.
✓
Review the outputSee the fields and channel template that fit the planned use.
✓
Agree on the next stepConfirm the workflow or support needed to put the audience to work.
Request a product walkthrough
Tell us what audience you need to build or improve.
Your information will be used to respond to this request and prepare a relevant product discussion.
FAQ
Questions buyers ask before a walkthrough
Is AudienceIQ software?
Yes. AudienceIQ is an audience intelligence and activation platform. PMG360 support is available for teams that also want help with setup or campaign execution.
What can I build in AudienceIQ?
You can create and manage audience lists, apply business, contact, location, and intent filters, choose the fields you need, and prepare segments for specific channels.
Does AudienceIQ run sales outreach?
AudienceIQ prepares and moves audiences for the next campaign or sales action. It is not presented as a replacement for a complete sales engagement and deal-management platform.
Can I validate and enrich my data?
AudienceIQ includes email validation and an enrichment area. Available enrichment options should be confirmed during the walkthrough for your account and use case.
How are data coverage and destinations confirmed?
Coverage, refresh timing, permitted uses, and supported sync destinations are reviewed for the market and channels you plan to use before setup.
See what AudienceIQ can build for your next campaign
Bring one audience question. We will show you the relevant product path.
Request a product walkthrough