Paid media
Define a buyer group, choose the fields needed for activation, and prepare the segment with a Google Ads or DSP template.
Audience intelligence and activation platform
Build the audience your campaign actually needs
Choose the companies, roles, locations, and intent signals that matter. Then check the data and prepare the audience for paid media, outbound, or sales follow-up.
See how the audience is built before you decide whether to book a walkthrough.
Build a new audience
Start with the market you need to reach.
Senior marketing leaders at mid-market SaaS companies showing active intent
Company size: 51-1,000
Department: Marketing
Seniority: Director+
Intent: Active
CompanyProfileIntentStatus
Northstar SystemsVP MarketingHighReady
Harbor AnalyticsDemand GenHighReady
Beacon CloudGrowth LeadMediumReady
Saved audience: SaaS demand leadersPrepared for field selection and channel setup
Audience saved
WHAT YOU LEAVE WITH
A saved audienceYour filters and criteria documented.
The right fieldsOnly the data the campaign needs.
A data checkValidation status before outreach.
An intent viewDomains active around your topic.
A reusable workflowReady for the next campaign.
See how it works
Follow an audience from the first filter to activation
The examples use fictional records. The product areas and workflow come from AudienceIQ.
Audience Lists
Choose the companies and people you want to reach
Filter by business, contact, location, and intent details. Save the audience so your team can search, refresh, and manage it.
Output: a named audience with clear, agreed criteria.
Audience BuilderSample
BusinessContactIntent
IndustrySoftware and technology
Company size51-1,000 employees
DepartmentMarketing
SeniorityDirector and above
Studio
Set up the audience for the channel you plan to use
Choose a dataset, tighten the filters, and keep the fields you need. Templates organize the output for paid media, outbound, display, direct mail, calling, or email.
Output: a prepared segment with the fields required by the channel.
StudioChoose visible fields
1. Dataset2. Filters3. Fields
Google Ads SegmentPaid media template
B2B LinkedIn OutboundOutbound template
DSP AudienceDisplay template
B2B Cold EmailEmail template
Intent Loop
Find accounts showing interest in the topic
Define an intent topic and review the domains where that interest appears. Scoring rules are confirmed for each account.
Output: a topic model and a ranked list of active domains.
Custom Model BuilderSample
Topic: B2B audience intelligence platforms
northstar.example
harbor.example
beacon.example
Sync and Workflows
Put the audience into a repeatable workflow
Create and monitor workflows that move a prepared audience to its next action. Supported destinations are confirmed during setup.
Output: a process your team can use again, not another one-time spreadsheet.
Campaign audience workflowReady
Audience
→
Validate
→
Prepare
→
Next step
Three common uses
Prepare the audience for the channel you need
Outbound and sales follow-up
Build a role-based audience, check business emails, and prepare the records for the next outreach or sales action.
Database preparation
Review the records and fields you have, validate key contact data, and organize a cleaner segment for the team.
Choose by the job
Start with the problem you need to solve
AudienceIQ handles the audience and data work that comes before sales outreach.
Use AudienceIQ when the hard part is finding the right audience
Start here when the data behind the campaign needs work.
- Build a more precise buyer group.
- Prepare the audience for a specific channel.
- Keep intent, validation, and audience workflows in one process.
Use a sales engagement platform after the audience is ready
Choose this route when the main job is managing sales activity.
- Run email sequences and calls.
- Manage rep tasks, meetings, and deals.
- Track sales activity in the same platform.
Product walkthrough
Bring the audience you need to reach
Share the market, roles, and campaign you have in mind. We will use that brief to show the parts of AudienceIQ that matter to you.
✓
Build the audienceSee the filters that match your market and buyer roles.
✓
Review the outputCheck the fields and channel template for the planned use.
✓
Plan the next stepChoose the workflow or support needed to use the audience.
Request a product walkthrough
Tell us which audience you need to build or improve.
Your information will be used to respond to this request and prepare a relevant product discussion.
FAQ
What buyers usually ask
Is AudienceIQ a software product?
Yes. AudienceIQ is a web-based audience intelligence and activation product. PMG360 can also help with setup and campaign execution when a team needs support.
What can I build in AudienceIQ?
You can build and manage B2B audience lists using business, contact, location, and intent filters, then choose the fields needed for a specific channel.
Does AudienceIQ send sales emails?
AudienceIQ prepares audiences for outreach and other campaign actions. It is not a full sales engagement or deal-management platform.
Can I validate and enrich my data?
AudienceIQ includes email validation and an enrichment area. The available options are confirmed for each account and use case.
Which data coverage and destinations are available?
PMG360 confirms coverage, refresh timing, permitted uses, and supported destinations for the market and channels you plan to use.
See AudienceIQ with your own audience brief
Bring one audience question. We will show you how the product handles it.
Request a product walkthrough