PMG360 AUDIENCEIQ

PRIVACY POLICY

Version 1.0

Effective Date: July 1, 2026

PMG360, Inc. d/b/a AudienceIQ™ ("PMG360," "AudienceIQ," "Company," "we," "our," or "us") respects your privacy and is committed to protecting personal information.

This Privacy Policy explains how we collect, use, disclose, process, store, and protect information obtained through the AudienceIQ™ platform, websites, applications, products, services, and related offerings (collectively, the "Services").

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.

1. SCOPE

This Privacy Policy applies to:

• AudienceIQ™ platform users;
• website visitors;
• prospects;
• customers;
• event attendees;
• business contacts;
• vendors;
• partners; and
• other individuals whose information we collect in connection with our business operations.

This Privacy Policy does not apply to third-party websites, applications, or services that may be linked from our Services.

2. INFORMATION WE COLLECT

2.1 Information You Provide

We may collect information you voluntarily provide, including:

Contact Information

• Name
• Email address
• Telephone number
• Mailing address
• Company name
• Job title

Account Information

• Username
• Password credentials
• Account preferences
• User permissions

Business Information

• Company information
• CRM records
• Marketing campaign information
• Audience data
• Customer content
• Uploaded files and documents

Communications

• Support requests
• Survey responses
• Webinar registrations
• Event registrations
• Customer feedback

2.2 Information Collected Automatically

When you use our Services, we may automatically collect:

Device Information

• Device type
• Operating system
• Browser type
• Language settings

Usage Information

• Pages viewed
• Features used
• Session duration
• Clickstream activity
• Navigation patterns

Technical Information

• IP address
• Browser identifiers
• Device identifiers
• Referring URLs
• Log files

Analytics Information

• Traffic patterns
• Engagement metrics
• Campaign performance metrics
• Platform usage statistics

2.3 Cookies and Tracking Technologies

We may use:

• Cookies
• Pixel tags
• Web beacons
• Local storage technologies
• Analytics technologies
• Similar tracking technologies

These technologies help us:

• Operate Services
• Authenticate users
• Improve performance
• Analyze usage
• Measure advertising effectiveness
• Personalize user experiences

2.4 Information from Third Parties

We may receive information from:

• Data enrichment providers
• CRM systems
• Marketing platforms
• Social media platforms
• Advertising platforms
• Analytics providers
• Publicly available sources
• Business intelligence providers

3. HOW WE USE INFORMATION

We may use information to:

3.1 Provide Services

• Create accounts
• Authenticate users
• Deliver platform functionality
• Provide support
• Process transactions

3.2 Improve Services

• Enhance products
• Develop new features
• Conduct analytics
• Monitor performance
• Improve security

3.3 Communications

• Respond to inquiries
• Provide support
• Send service notices
• Send product updates
• Conduct surveys

3.4 Marketing Activities

• Send newsletters
• Provide promotional materials
• Deliver event invitations
• Share educational content
• Conduct marketing campaigns

3.5 Legal and Compliance Purposes

• Comply with legal obligations
• Prevent fraud
• Enforce agreements
• Protect rights and property
• Resolve disputes

4. LEGAL BASES FOR PROCESSING

Where required by applicable law, we process personal information based upon:

Contractual Necessity

To provide Services requested by users or customers.

Legitimate Interests

To:

• Improve Services
• Secure systems
• Conduct business operations
• Market products and services

Consent

Where consent is required by law.

Legal Obligations

To comply with legal and regulatory requirements.

5. HOW WE SHARE INFORMATION

We may disclose information to:

5.1 Service Providers

Including providers of:

• Cloud hosting
• Analytics
• Customer support
• Security services
• Marketing automation
• Payment processing

5.2 Business Partners

Where necessary to provide Services or fulfill business obligations.

5.3 Professional Advisors

Including:

• Attorneys
• Accountants
• Auditors
• Consultants

5.4 Corporate Transactions

In connection with:

• Mergers
• Acquisitions
• Financing transactions
• Asset sales
• Reorganizations

5.5 Legal Requirements

Where required by:

• Court order
• Subpoena
• Government request
• Applicable law

6. DATA ENRICHMENT AND AUDIENCE INTELLIGENCE

AudienceIQ™ may process data for:

• Audience intelligence
• Segmentation
• Enrichment
• Analytics
• Predictive modeling
• Marketing insights

Such activities are performed solely for legitimate business purposes and in accordance with applicable privacy laws.

AudienceIQ™ does not guarantee the accuracy, completeness, or suitability of third-party data sources.

7. ARTIFICIAL INTELLIGENCE AND AUTOMATED ANALYTICS

AudienceIQ™ may utilize:

• Artificial intelligence
• Machine learning
• Predictive analytics
• Statistical modeling
• Natural language processing

to generate:

• Audience insights
• Recommendations
• Scoring models
• Analytics reports

These outputs are informational and should not be relied upon as the sole basis for business decisions.

8. DATA RETENTION

We retain information only for as long as reasonably necessary to:

• Provide Services
• Fulfill contractual obligations
• Comply with legal requirements
• Resolve disputes
• Enforce agreements

Retention periods may vary based on:

• Data type
• Business purpose
• Legal obligations
• Regulatory requirements

9. DATA SECURITY

We maintain commercially reasonable administrative, technical, and physical safeguards designed to protect information against:

• Unauthorized access
• Disclosure
• Alteration
• Destruction
• Misuse

Security measures may include:

• Encryption
• Access controls
• Authentication requirements
• Monitoring systems
• Security training

No security system can be guaranteed to be completely secure.

10. INTERNATIONAL DATA TRANSFERS

Information may be transferred to and processed in countries other than the country in which it was collected.

Where required by law, we implement appropriate safeguards including:

• Standard Contractual Clauses
• Data Transfer Agreements
• Other lawful transfer mechanisms

11. PRIVACY RIGHTS

Depending upon applicable law, individuals may have rights to:

• Access information
• Correct information
• Delete information
• Restrict processing
• Object to processing
• Withdraw consent
• Receive data portability

Requests may be submitted using the contact information provided below.

We may verify identity before fulfilling requests.

12. U.S. STATE PRIVACY RIGHTS

Residents of certain U.S. states may have additional rights under applicable privacy laws.

These rights may include:

• Right to know
• Right to access
• Right to correct
• Right to delete
• Right to opt out of certain processing
• Right to non-discrimination

AudienceIQ™ will honor applicable rights requests in accordance with governing law.

13. CALIFORNIA PRIVACY DISCLOSURES

For California residents, AudienceIQ™ provides disclosures required under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

Categories of Information Collected

• Identifiers
• Commercial information
• Internet activity information
• Professional information
• Inferences
• Business contact information

Sources

• Direct collection
• Customer-provided information
• Third-party data providers
• Public sources

Purposes

• Service delivery
• Analytics
• Security
• Marketing
• Business operations

AudienceIQ™ does not sell personal information for monetary consideration.

14. COOKIE POLICY

AudienceIQ™ uses cookies and related technologies to:

• Enable functionality
• Maintain sessions
• Analyze performance
• Measure effectiveness
• Improve user experiences

Users may manage cookie preferences through browser settings.

Disabling cookies may affect Service functionality.

15. CHILDREN'S PRIVACY

AudienceIQ™ is intended for business use.

The Services are not directed to children under the age of 18.

We do not knowingly collect personal information from children.

16. THIRD-PARTY WEBSITES

Our Services may contain links to third-party websites.

We are not responsible for:

• Third-party privacy practices
• Third-party content
• Third-party security practices

Users should review applicable third-party privacy policies.

17. CHANGES TO THIS PRIVACY POLICY

We may modify this Privacy Policy from time to time.

Updated versions will be posted with a revised effective date.

Material changes may be communicated through:

• Website notices
• Email communications
• Platform notifications

18. CONTACT INFORMATION

For privacy-related questions, requests, or complaints:

Privacy Office
PMG360, Inc. d/b/a AudienceIQ™

125 Half Mile Road, Suite 200
Red Bank, NJ 07701

Email: privacy@audienceiq.com

Website: https://www.audienceiq.com

VERSION CONTROL

DOCUMENT INFORMATION

Document Name: PMG360 AudienceIQ™ Privacy Policy

Version: 1.0

Effective Date: July 1, 2026

Owner: PMG360, Inc. d/b/a AudienceIQ™

Business Address:

125 Half Mile Road, Suite 200
Red Bank, NJ 07701

Status: Production Release

Related Documents:

• • AudienceIQ™ Master Services Agreement v1.0
  • AudienceIQ™ Data Processing Addendum v1.0
  • AudienceIQ™ Service Level Agreement v1.0
  • AudienceIQ™ Information Security Policy (Recommended)
  • AudienceIQ™ Cookie Policy (Recommended)