We get it – selecting a data vendor is a tough decision to make. There’s a lot at stake, and you want to trust the right people to get actual results. Here, at PMG360, through years of hard work and quality experience, we created a team of trustworthy experts to inject explosive growth into businesses like yours. In this article, we’ll tell you about our company and why we are the right business partner to help you achieve your business goals.
Our (Brief) History
In 2006, when the internet was about to be revolutionized by the dawn of the social media era, Kurt Martin and Ara Boyadjian launched their pioneering online-only newsletter, Gateway Information Services. The goal was to create a valuable information stream for SMB decision-makers.
The launch of the eNewsletter, one of the first of its kind, was a big success and started garnering attention from outside investors. In the coming years, Kurt and Ara saw the marketing potential that the newsletter database had and decided to take a step forward to create an opportunity for business-to-business (B2B) companies to put themselves right in front of relevant, decision-level prospects. It was with this goal in mind that Gateway Information Services expanded and transformed into PMG360 in 2009.
Since its launch, PMG360 makes it easier for more than a hundred Fortune 500 companies and 21 leading brands to effectively target and connect with relevant prospects, later converting them into profitable customers. We work and currently have active media campaigns in more than 18 different markets. And in the last decade, we saw unprecedented growth in our first-party database of business decision-makers to over 6 million subscribers, launched our new IT-focused properties, and, in 2020, published 21 independent industry-focused eNewsletters and websites.
How We Help Our Partners Generate Leads
As an industry leader in full-stack digital marketing, PMG360 has gathered a team of experts that can do it all to get you connected with high-quality prospects. We use various tools and techniques to provide the right lead generation formula for each business.
Lead Generation Campaigns
Our team of lead gen experts can deliver you an endless stream of top-quality leads backed with our 100% quality guarantee. Our custom approach to generating high-quality leads ensures the best result for every distinct customer.
We start by identifying the correct audience segmentation for your business and then leverage our engaged audience of over 6 million first-party consented subscribers. Our audience database comprises decision-level professionals who have subscribed to one of our PMG360 newsletters to stay abreast of trends, technologies, news, and strategies to improve their business.
Next up, our team of experts starts crafting the right marketing outreach strategy based on your offering and goals. The combination of our engaged subscriber database, precise targeting, and masterfully crafted content is what makes our Lead Generation program so successful.
The title of a 2017 article by the Economist reads, “The world’s most valuable resource is no longer oil, but data.” Having access to a reliable data source with accurate information surely makes things easier, marketing-wise.
PMG360 gives B2B companies this unique opportunity through the Data License program. It allows you to swiftly increase your prospect database with relevant, accurate, and active decision-makers.
To ensure 100% data integrity, PMG360 has a multi-step verification and communication process. Prior to licensing a contact to a customer, our team runs it through a 15-step quality control process. The extensive process includes multiple email communications, engagement tracking, social media cross-referencing, and third-party verification to ensure that the data is current and accurate.
The effectiveness of your lead generation efforts relies heavily on the quality of the content you present and the value it offers to your potential customers. Even with impeccable targeting, if your content isn’t good, you won’t see significant results. PMG360 gives you the ability to present your brand with solid content.
Our team of content experts will help you cut through the noise on the web and connect with your audience through relevant and valuable content pieces. We will engage your audience through a carefully crafted strategy that creates a lasting impression of your brand’s identity, establishes thought leadership in your segment, and constantly generates leads.
Digital Display Advertising
PMG360 can also help you target your segment of decision-makers on the web through our Digital Display Advertising campaigns to serve your messages at the right place, at the right time. Thanks to our detailed analysis, you can easily track your progress and measure the campaign’s success.
By utilizing this medium’s robust personalization and measurement capabilities, PMG360 will help you capture your audience’s attention through prolonged periods with masterfully crafted email sequences. So, whether you want to introduce a new product or warm up your existing cold leads, our email marketing experts are here to help you ace your goals.
Why limit yourself to just digital marketing efforts when you can have the best of both worlds? By combining the magic of cold calls and email marketing, PMG360 will conduct a highly engaging telemarketing campaign to connect with your prospects on the phone and follow up via email with valuable content.
Markets We Support
- ERP Value Add
- Law/Legal Service
- Manufacturing/ Distribution
What Do Our Customers Think About Us?
“The customer service and leads that we generate from PMG360 are exceptional. They are always accurate and respond better than the leads that we generate from all other firms.”
- Wayne Nagrowski, Vice President, Reach Marketing
“I love working with the team at PMG360. They are highly responsive and flexible, adapting to change orders seamlessly, which only increases the value of the relationship. The cost-effectiveness and accuracy of the whitepapers maximize our content marketing ROI. I look forward to our continued partnership with PMG360.”
- Rebecca, Editor, Thomson Reuters
“Working with PMG360 was a fantastic experience. We established a symbiotic relationship. They were agile and truly listened to our evolving needs. Our campaign met and surpassed our initial goals. The ROI with this campaign was significant.”
- Melissa Martinez, Director, Refinitiv