Marketing in 2020 is going to be challenging and exciting. Tomorrow's marketing trends will be shaped by the millennial market and huge leaps in technology. Businesses need to keep their ear to the ground for the latest trends and leverage them quickly. By staying on top of the major developments that impact marketing, you can drive business growth.

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Marketing firms are restructuring and making other changes to improve how they pursue clients within the rapidly growing field of streaming video advertising, while traditional broadcast companies are working together to fight the flow of promotional content that is rapidly shifting from linear TV to digital channels.

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It’s not every day that a company finds itself with a windfall. But, when it happens, it’s almost always a good idea to put it toward marketing. Here are four ways to put that extra cash to good promotional use.

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There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further from the truth.

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More than 300 B2B firms across the US, Europe, and Asia-Pacific were surveyed by the global consulting leader, whose findings point to the blurring of lines between B2B and B2C marketing tactics and to the changing expectations of today’s business customers.

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With the “consumerization of IT” now a fait accompli, best-in-class business-to-business (B2B) marketers of complex enterprise software products are adapting how they market to buyers who have become increasingly accustomed to seamless, frictionless buying experiences.

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Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital.

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Its promise? To take care of all the mundane tasks employees currently handle, freeing their time to be more creative and perform the work that machines cannot. Today, the emerging technology is used mostly by large enterprises through machine learning and predictive analytics.

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No matter what kind of business you’re running, there’s likely a way digital tech can help you grow it. Learn how to use tech to your advantage and start to experience more growth in your business.

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I've witnessed many evolutions in marketing best practices, from the rise of digital- and social media-marketing to automation technologies replacing human tasks. And now there's a new trend that is starting to take off called Account Based Marketing (ABM), and it has the potential to change everything for B2B professionals.

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Firms are aggressively seeking to compete for advertising revenue as streaming media rapidly grows. Other firms are building advertising capabilities for cable and broadcast TV. Just recently, iMedia Brands announced that it has acquired Float Left Interactive and J.W. Hulme, according to a press release.

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Considering how much the internet can become a sales outlet for a business, more entrepreneurs are open to establishing an online presence, typically through a website.

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There's never been a better time to be a marketer.  Social media and mobile, combined with staggering amount of data, have made it easier than ever to reach audiences.

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Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels.

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Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital.

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The market for advertising technology is expected to record exponential growth between now and 2023.

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When marketing to larger companies, entrepreneurs know they need to stand out. While many of them execute engaging, belly-busting B2C campaigns, however, they rarely break the mold with their B2B marketing. Why not?

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The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data.

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Digital marketing in 2020 will be decidedly multi-channel. Messenger bot platform ManyChat’s recent Conversations Conference 2019, held in Austin, embraced this by reinforcing key themes including omnipresence and personalization. In a launch reminiscent of Steve Jobs, founder Mikael Yang revealed a long list of new ManyChat features, such as the exciting multi-channel ability to automate SMS and Email conversations alongside Facebook Messenger chats.

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Email marketing is one of the most valuable strategies you can use to boost sales.

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What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more web video and more of what will get digital consumers engaged with your brand online.

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The windows closing in mid-September aren’t just from the weather dropping. The year is coming into focus with a shrinking ability to shape what it will look like as Q4 rises into view.

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I once heard a barista ask a customer, after they ordered a macchiato, if they knew what a macchiato was. I found it odd at first, but in serving the general public, they probably encounter many people who don’t know, thanks in part to the Starbucks version (which is called a macchiato, but alas is not one).

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We've entered an era in which marketers are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that's not always the case.

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Marketing firms are restructuring and making other changes to improve how they pursue clients within the rapidly growing field of streaming video advertising, while traditional broadcast companies are working together to fight the flow of promotional content that is rapidly shifting from linear TV to digital channels.

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The latest developments from both parties illustrate the constantly changing nature of digital advertising as marketers for various candidates seek new ways to win voters, or at this point, donors.

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Chief marketing officer positions are likely to diminish in number again next year, but the trend may actually benefit companies’ efforts to sell products and services.

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I’ve seen it happen a million times. I bet you have, too. You download a white paper or e-book you expect to provide valuable content on a topic you’re interested in learning more about. The first two paragraphs look promising. Maybe they even mention hard data from a reputable source. And then it happens: Paragraph three sheds the thin veil that was used to hide a company’s sales pitch. Instead of learning about the topic you were interested in, you’re now reading a boring sales pitch.

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The transformation of technology and systems has given rise to a host of new responsibilities for B2B tech CMOs, but most will tell you that the future of the role will be about providing a holistic customer experience that ensures growth and loyalty.

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There may be a significant performance gap in what CMOs believe are important capabilities for their businesses to achieve and what they deliver well today, according to the Dentsu Aegis Network.

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Whether you work in the nonprofit sector, real estate, e-commerce, public relations or any other field, you probably send out newsletters or offers to a large email list.

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Smart business owners recognize the value of good content. Not only does it attract website traffic and boost a company's rankings in search engine results pages, compelling content engages, informs, and persuades their target audiences.

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The rise of digital technologies has opened new doors for CMOs. From gaining unprecedented customer insights and fostering engagement to driving enterprise growth in ways few could imagine only a few years ago, the opportunities created by digital abound. However, to translate these opportunities into value, CMOs need significantly larger budgets.

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As its popularity has grown, so too have challenges associated with delivering emails that stand out from a crowded field. As a result, tech providers are developing novel products while consultants are devising clever content strategies to boost engagement.

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All too often, business to business (B2B) marketers hear “content marketing” and dismiss the practice as belonging under the purview of consumer messaging. I won’t mince words: I believe this is a mistake.

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Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and marketing research and advisory firm TOPO released a report to the B2B community last quarter that stated emphatically: “ABM is going mainstream in 2019.”

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