A legal software client reached out to PMG360 for an email campaign for an event attendance. The client wanted to target decision-makers from the Legal and Corporate Legal sectors.
Achieving the Objective
We kicked off the process by developing target segments in the PMG360-hosted email platform for selected audiences. Next up, the HTML & Text versions of the emails were set up. The PMG360 team advised the client on subject lines and Call to Actions (CTAs) to ensure high Open Rates and Click Through. Before sending the actual email blast, we tested the emails with a client-supplied seed list and excluded contacts that were existing clients or opted out from receiving emails.
After successful testing, the email campaign was launched. It consisted of 4 email blasts. As a bonus, we included free nurture emails for records that opened the email but didn’t click on the primary link.
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