Skip to content
Get started

How PMG360 Drove 130% Revenue Growth for AMPEC: From Fragmented Tactics to a Measurable Lifecycle Engine

5-1080x810-1

Industry

Manufacturing

Challenge

Bearings Direct faced significant challenges with fragmented marketing activities, limited connection between marketing efforts and revenue, and an underutilization of valuable customer and prospect data. The company struggled to identify and act on website visitor intent, had gaps in email engagement and lead nurturing, and lacked a unified approach to lifecycle marketing. As a result, there was untapped potential in their digital channels and limited ability to attribute marketing actions directly to revenue outcomes.

Results

Within 12 months of partnering with PMG360, Bearings Direct sent 369,041 targeted emails, achieved 37,672 opens, generated 2,347 clicks, and realized a 130%+ increase in measurable revenue. The transformation included new onboarding, retention, and acquisition workflows, advanced lead capture, improved email engagement, and the foundation for sophisticated cart recovery and B2B nurture programs. PMG360's integrated lifecycle marketing system enabled ongoing optimization, precise attribution, and sustainable business growth.

Key Product

Product one

picture of an office, with a few people working at desks

AMPEC, Inc

Bearings Direct, operated by AMPEC, is a specialized industrial eCommerce business serving B2B buyers with a wide product range and established online presence. Despite having strong fundamentals—products, customers, and web traffic—Bearings Direct faced untapped digital potential due to siloed marketing activities and limited revenue attribution.

The Challenge

Bearings Direct, a specialized industrial eCommerce business under AMPEC, recognized untapped potential within its digital channels. Despite having quality products, steady web traffic, and an established customer base, the company struggled with fragmented marketing tactics, underused customer data, and limited visibility into website visitor intent. Email engagement rates were below expectations, lead capture and follow-up processes were inconsistent, and marketing activities operated in silos with little integration or direct revenue attribution. This environment made it difficult to scale growth and demonstrate the ROI of marketing investments.

The Solution

Bearings Direct sought a partner that could move beyond isolated marketing tactics and instead deliver an integrated, measurable growth program. After evaluating alternatives, they selected PMG360 for its expertise in data-driven B2B marketing, advanced lifecycle automation, and transparent revenue attribution. PMG360's team implemented a unified strategy that connected customer data, website activity, email engagement, and sales opportunities into a single revenue-focused system. Key elements included targeted email workflows, enhanced lead capture, continuous testing and optimization, and robust reporting linking marketing activity to sales outcomes. As the Director of Marketing at Bearings Direct shared: "PMG360 helped us move from disconnected marketing efforts to a fully integrated, revenue-focused system. Their data-driven approach gave us the transparency and results we needed to grow."

The Results

The partnership with PMG360 delivered rapid, measurable impact. Over 12 months, Bearings Direct executed 369,041 marketing emails, engaged 37,672 opens, and drove 2,347 clicks. These efforts fueled a 130%+ increase in attributed revenue. The company benefited from new onboarding and retention workflows, improved email engagement, stronger lead nurturing, and the foundation for future initiatives such as advanced cart recovery and sophisticated B2B nurture sequences. PMG360's ongoing optimization and clear revenue attribution empowered Bearings Direct to scale its digital growth with confidence.

Ready to get started?

Call to action