Email marketing is one of the most valuable strategies you can use to boost sales. Read more...
How to Segment Your Email List for Better Engagement
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PMG360 Blog
Month: September 2019
10 Digital Marketing Moves To Grow ASAP Before EOY
The windows closing in mid-September aren’t just from the weather dropping. The year is coming into focus with a...
3 Powerful Uses of Machine Learning in Marketing
We've entered an era in which marketers are being bombarded by volumes of data about consumer preferences. In theory,...
Digital Marketing Heats Up As Politicians Jockey for 2020 Election
The latest developments from both parties illustrate the constantly changing nature of digital advertising as...
Is Your Business Confusing Product Marketing And Content Marketing?
I’ve seen it happen a million times. I bet you have, too. You download a white paper or e-book you expect to provide...
For CMOs, Pressures to Deliver Short-Term Growth Prevents Long-Term Transformation
There may be a significant performance gap in what CMOs believe are important capabilities for their businesses to...
How to Create a Content Strategy from Scratch
Smart business owners recognize the value of good content. Not only does it attract website traffic and boost a...
Innovation Continues at a Rapid Pace in Email Marketing
As its popularity has grown, so too have challenges associated with delivering emails that stand out from a crowded...
ABM goes mainstream: What have we learned and what’s next?
Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and...