Digital marketing is defined as a primary category of marketing that uses digital media to connect with customers and...
What is Digital Marketing: The Ultimate Guide
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PMG360 Blog
Month: May 2019
Use Marketing To Adapt And Respond To Change
We’ve all heard the saying, “Change is the only constant in life.” It originates from the Greek philosopher...
Avoiding B2B Marketing and Sales Disconnect
B2B marketing and sales departments are on the same team, even if it doesn’t always seem that way. Read more...
Is Influencer Impact on Brand Image and Safety a Concern for Marketers?
Earlier this month, a widely publicized feud broke out between two well-known beauty influencers, Tati Westbrook and...
Alphabet Faces Rocky Times
Alphabet stock recently dropped approximately 15% after the company announced disappointing revenues and earnings.At...
Six Strategies For CMOs To Safeguard Organizational Reputation
Imagine you’re a goalkeeper in soccer -- or, as we say in my homeland of Egypt and most of the world outside of the...
Why A Decrease in Website Traffic Might Be a Good Thing
Many brands use site traffic as a key metric to judge their marketing effectiveness. But sometimes, less can be more....
5 Tips for Better Email Marketing Performance
Email is one of the most effective ways for businesses to advertise their services. While many businesses still use...
Marketing, IT Unite In The Name Of Content
With digital touch points like the Web and mobile now the main drivers of the consumer experience, marketing has been...
Power Up Your Marketing Efforts With AI
Artificial intelligence (AI) is being used in countless industries and applications, but its machine learning...