I’m a pretty social person. I like talking to new people and getting to know them. I’m never one to turn down invites...
The 5 Best Digital Marketing Tools for Understanding Your Customers
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PMG360 Blog
Month: September 2018
The New Customer Journey Maze: 5 Implications For Marketers
At a recent roundtable, where individuals focused on helping sales and marketing gathered, Gartner presented...
The Key To Success For B2B Marketers Lies In Data Quality
B2B sales and marketing professionals know that data is the key to growing revenue, according to a new study by Dun...
Email Isn’t Social Media, It’s Still Pretty Popular
With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear....
The Human-Based Marketing Imperative
Like most things in life, marketing is continuously evolving and more so than ever before. We are currently in the...
3 reasons why your leads are bad & how to evolve the way you deliver for sales
I grabbed a day recently to take in the #Flipmyfunnel show in Boston. While I don’t agree with every perspective...
More than Checking a Box: Injecting Real Transparency into Customer Experience
Even with best of intentions, fragmented data can cause personalized marketing programs to seriously strain—or even...
Why new CMOs need to be CSOs (Chief Synthesis Officers)
From the moment a new chief marketing officer starts a job, the expectations for improved marketing performance are...