Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly calculate and...
Here’s How to Calculate What’s Working When You’re Marketing on Lots of Channels
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PMG360 Blog
Month: March 2018
Accelerating Your AI Journey – 5 Steps To Get CMOs started
The Artificial Intelligence (AI) wave is rolling across the industry and, for CMOs who intend to stay two steps ahead...
Getting Detailed Insights Is Top Challenge for Programmatic Marketers
Marketers are always on the hunt for data that can improve their audience-buying strategies, but many find their...
Innovation in B2B marketing: 4 senior decision-makers reveal their secrets
From adapting to new structures and implementing completely new ways of working, four senior marketers reveal the...
Personalization Trend Having Broad Consequences
Increasing efforts to provide personalized marketing rather than segmenting target audiences are having a widespread...
6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018
Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last...
Many Users Will Stop Viewing Content That’s Slow to Load
Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading...
Shoppable Content Raises Questions Over Objectivity
Shoppable content appears to be growing in popularity with publishers and retailers while also raising questions...
Understanding the B2B Content Marketing Landscape
Content has become a pillar of business-to-business (B2B) marketing. It can drive leads and enable buyers to...