There’s no question that technology will continue to shape the future of advertising. We’ve already seen dramatic...
7 Predictions About The Future Of Advertising
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PMG360 Blog
Month: November 2017
Digital Marketing Industry Responds to Staffing Challenges
Innovation often provides opportunities for nimble businesses to rapidly grow their earnings by disrupting industries....
3 Things You Can Do to Improve Your Ad’s Clickthrough Rate and Lower Your Cost Per Click
There are three crucial Google Adwords checks you should do regularly that ensure your pay-per-click (PPC) campaigns...
What to Do When Marketing Technology Can’t Be the Top Priority
To better manage its intricate sales cycle, influencer marketing platform Traackr began its account-based marketing...
Storytelling Can Be Powerful, But Often Flounders
Marketers are pushing the concept of storytelling as a powerful tool that can differentiate content in a crowded field...
Marketing AI: It’s time for trust and transparency
Marketers are on a quest for marketing nirvana, where every message recipient, whether prospect or customer, is...
How to Get More Sales and Conversions With Online Advertising
How effective is your online advertising strategy? The art of an effective online advertising campaign combines...
What Is Account-Based Marketing?
Account-based marketing is an exciting step forward for marketing as an industry and, by including advertising and...
When It Comes to Branded Content Headlines, Longer Is Better for Sure. (See What We Did There?)
It turns out longer is better—at least when it comes to writing headlines for branded content. Read more...
Scammers Develop Creative Approach to Ad Fraud
Scammers are showing high levels of creativity as they forge new methods for creating ad fraud. Read more...