I was having lunch with Jen Pike, founder of Rockethouse Consulting, when we began lamenting a somewhat popular point...
Many Leaders Don’t Value Marketing: Why?
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PMG360 Blog
Month: October 2017
Digital Marketing Industry Faces Opposition on Numerous Fronts
Digital marketing budgets are increasing, new technologies are creating enhanced ways to boost ROI, and advertising...
3 Creative Ways to Reach Your Audience Through Content Creation
Content creation is extremely important for building a trustworthy brand or business online. However, text content...
The State of Marketing Technology for B2Bs
The customer relationship management (CRM) system was once considered to be an all-powerful marketing and sales tool...
How to Turn Your Website Into a Lead-Generation Machine
A website itself is merely an opportunity. For marketers and small business owners, it's the chance to create a...
New Tech May Threaten Digital Advertising on Google, Facebook and Amazon
Innovation typically produces beneficiaries and victims. Today, technology is rapidly evolving and is drastically...
How Artificial Intelligence Could Change Attribution Tools
The marketing technology landscape is busy, but there isn’t a solution out there for everything. Multitouch...
Ad Fraud Fears Persist as Marketers Issue Call to Action
Concerns over advertising fraud kicked off the year in full force when Procter and Gamble CMO Marc Pritchard said the...
5 Ways Most Marketers Misunderstand Influencer Marketing
Influencer marketing has become one of, if not the most powerful, tool in a marketing team's toolbox today. With the...
Digital Transformation Involves More Than Technology
Good news: A growing number of businesses are investing in innovation strategies to future-proof their brands in an...