Mobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more...
Study: Ads in editorial stream beat search, social for visibility and recall
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PMG360 Blog
Month: March 2017
4 Ways to Optimize the Middle of the Funnel
Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. At...
The Simple Reason Entrepreneurs Are Embracing the Wonky, Unsexy World of B2B
In 2011, Noah Lee and Dane Jensen were young guys a few years out of college and in search of a business idea. They...
B2B Marketers: Stop Soley Targeting the C-Suite
It's 2017, and every CMO is promising their CEO mountains of Glengarry leads for their sales organization to close. ...
5 Industries Getting the Most ROI From Digital Marketing
In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of...
Why Smart Internet Marketers Are Opting for Native Advertising
According to a report on Shopify, global retail ecommerce sales are projected to grow to $3.4 trillion (U.S.) by 2019....
Why Video Has Become The Hottest Digital Marketing Trend
Online marketing trends change with every new delivery method and channel. Each year brings new technology, new...
6 Brand Building Blocks for 2017
Building your business brand is all about details and consistency. Here are six building blocks for great branding....