Engaging increasingly mobile prospects and customers in the inbox is a major challenge for B2B email marketers.

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Business-to-business (B2B) firms that sell online are getting more sophisticated about their efforts, according to August research. They’re more than twice as likely to offer click-to-chat features as a year ago, and also significantly more likely to have a responsive website design.

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The top B2B marketing trends for 2017 reflect much of what B2C marketers are experiencing: B2B buyers deserve the same individual, humanized attention consumers desire from retailer or CPG brand.

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With the endless possibilities that the digital landscape gives marketers by way of agility and innovation, it’s no wonder that perhaps more traditional companies are looking to safeguard themselves more and more. According to March 2016 research, almost all CMOs worldwide believe they’re prioritizing their defense against new competitors, particularly those that are nontraditional entrants to their industry.

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Digital marketing trends are exciting to watch because the industry is extremely fast-paced. According to eMarketer, 2016 will be the year display ad spending surpasses search ad spending, mobile spending is nearly twice as high as desktop spending and video will account for nearly a third of the total ad spend in the United States alone.

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Nearly half of B2B marketers say they plan to invest a quarter or less of their ad spending budgets on programmatic ad buying, according to a September survey by Dun & Bradstreet. The survey points up a variety of concerns that B2Bs have when it comes to programmatic.

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We live in an age of technology that has enabled more entrepreneurship, better business management, and more consumer options than ever before. However, not all businesses have entered the technological arena, refraining from adopting new software for financial, cultural, or even personal reasons; in fact, according to Wasp Barcode, 48 percent of small businesses still aren’t tracking inventory using modern technology. 

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Over the past 100 years, the means of production and distribution of television and movies have been firmly in the hands of a few very large and well-funded production studios and broadcast companies.

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According to a new research, creating original research is the best move B2B marketers could make.

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Looking to create a content marketing strategy? You’ve come to the right place. But, before we dig in, there is one critical distinction you should understand: A content marketing strategy is NOT the same thing as a content strategy.

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Marketing in B2B requires an understanding of social media. Social media marketing and selling are constants for any business looking to grow themselves further. This is no different in a B2B design. You want to make sure your time is going to be dedicated to the right social network as a B2B.

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You’ve taken the plunge and started a new business. You made it through the first year and turned a profit - congratulations. When an entrepreneur takes an idea and turns it into a profitable business, it’s a cause for celebration. But it’s not enough to just keep doing the same thing -- continued success is going to depend on different and evolving strategies. In order to scale up and grow in a big way, business owners have to prioritize a growth to-do list.

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Much has been made in the last several years for the need of the CIO and CMO to align on technology plans, as marketing strategy increasingly must be realized largely or entirely within digital experiences.

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Marketing technology perennially tops the wish list of marketers, whether to drive leads or get more value out of data. Next year is no different. According to research, seven in 10 marketers expect to increase their marketing technology budgets in 2017.

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Combined with your customer relationship management (CRM) database, marketing automation software can improve, simplify, and accelerate your sales and marketing efforts.

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Any successful B2B strategy must be geared towards lead generation. It’s why 85% of B2B marketers say their central priority is to generate more leads. But creating a successful B2B marketing strategy isn’t as easy as you might think. There are so many companies that are doing things wrong.  In this guide, you’re going to learn all about how to create a B2B marketing strategy that will grow your company quickly.

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In  2017, B2B marketers will continue to deal with tangible growth and marketing ROI pressures. Below are 13 primary B2B marketing trends that deserve your time and attention and will help you address the challenges, opportunities, and complexities you’ll undoubtedly be presented with this year. 

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More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them.

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