In  2017, B2B marketers will continue to deal with tangible growth and marketing ROI pressures. Below are 13 primary B2B marketing trends that deserve your time and attention and will help you address the challenges, opportunities, and complexities you’ll undoubtedly be presented with this year. 

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Looking to create a content marketing strategy? You’ve come to the right place. But, before we dig in, there is one critical distinction you should understand: A content marketing strategy is NOT the same thing as a content strategy.

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More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them.

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You’ve taken the plunge and started a new business. You made it through the first year and turned a profit - congratulations. When an entrepreneur takes an idea and turns it into a profitable business, it’s a cause for celebration. But it’s not enough to just keep doing the same thing -- continued success is going to depend on different and evolving strategies. In order to scale up and grow in a big way, business owners have to prioritize a growth to-do list.

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Business-to-business (B2B) firms that sell online are getting more sophisticated about their efforts, according to August research. They’re more than twice as likely to offer click-to-chat features as a year ago, and also significantly more likely to have a responsive website design.

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Marketing technology perennially tops the wish list of marketers, whether to drive leads or get more value out of data. Next year is no different. According to research, seven in 10 marketers expect to increase their marketing technology budgets in 2017.

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With the endless possibilities that the digital landscape gives marketers by way of agility and innovation, it’s no wonder that perhaps more traditional companies are looking to safeguard themselves more and more. According to March 2016 research, almost all CMOs worldwide believe they’re prioritizing their defense against new competitors, particularly those that are nontraditional entrants to their industry.

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Any successful B2B strategy must be geared towards lead generation. It’s why 85% of B2B marketers say their central priority is to generate more leads. But creating a successful B2B marketing strategy isn’t as easy as you might think. There are so many companies that are doing things wrong.  In this guide, you’re going to learn all about how to create a B2B marketing strategy that will grow your company quickly.

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Nearly half of B2B marketers say they plan to invest a quarter or less of their ad spending budgets on programmatic ad buying, according to a September survey by Dun & Bradstreet. The survey points up a variety of concerns that B2Bs have when it comes to programmatic.

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Over the past 100 years, the means of production and distribution of television and movies have been firmly in the hands of a few very large and well-funded production studios and broadcast companies.

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