Marketers are pushing the concept of storytelling as a powerful tool that can differentiate content in a crowded field of digital promotional items.

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Businesses and consumers alike rely on emails for information and as a primary communication channel. As a result, email marketing is a high priority for businesses of all types and sizes.

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Marketers are on a quest for marketing nirvana, where every message recipient, whether prospect or customer, is receiving the perfect message at the perfect time in the perfect way. And while this kind of perfection can happen, I would hazard a guess that it currently occurs less than 10 percent of the time for most marketing organizations.

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Marketers are at different stages of digital transformation. Some are just beginning the transformation process, while others are unsure of what it really involves. But according to a new study of US digital transformation leaders, many agree that digital innovation comes with many advantages.

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How effective is your online advertising strategy? The art of an effective online advertising campaign combines marketing creativity with thoughtful analysis. Implementing the best advertising strategies will help your business use resources more effectively, and increase sales and conversions.

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A variety of studies has shown that many marketers are stumbling with efforts to improve the quality and use of data. With that in mind, consultants and vendors are stepping forward with claims that they can help smooth out the speed bump of data issues.

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Account-based marketing is an exciting step forward for marketing as an industry and, by including advertising and sales, it is changing the way outbound works. You can’t define ABM without also defining account-based advertising (ABA) and account-based sales (ABS).

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You may have heard that link building is dead, but it's not. Many associate link building with black hat marketing tactics, but you can create a natural link profile that is appropriate, adds value to content, and will not be penalized by Google and other search engines.

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It turns out longer is better—at least when it comes to writing headlines for branded content.

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Artificial intelligence (AI) technology is slowly sweeping the marketing space, and some marketers worry that it may replace them in the workplace. But according to a recent survey conducted by predictive advertising platform QuanticMind, most marketers realize that rather than pushing them out of the workforce, AI technology has the potential to make their jobs easier.

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Scammers are showing high levels of creativity as they forge new methods for creating ad fraud.

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We are a society tearing through the digital landscape, and there’s no hint of us slowing down anytime soon. New stars are born every day in the digital world. Some stay burning bright, while others quickly burnout.

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Author Dave Eggers scared millions with The Circle, his tale of AI-driven surveillance that's since become a movie starring Tom Hanks and Emma Watson. And why not? Decades of science fiction have trained us to believe machines will eventually replace humans in everything -- even when it comes to marketing.

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Movie theaters, vacuum cleaners and the struggling retailer Sears may all become unlikely providers of data for digital marketers.

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I was having lunch with Jen Pike, founder of Rockethouse Consulting, when we began lamenting a somewhat popular point of view among a segment of executives — that marketers don’t matter anymore.

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As a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge.

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Digital marketing budgets are increasing, new technologies are creating enhanced ways to boost ROI, and advertising executives are highly sought after.

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Is marketing on its way to being irrelevant?  Or is it about to become more important and effective than it has ever been?

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Content creation is extremely important for building a trustworthy brand or business online. However, text content isn't the only game in town. Check out these three working methods to get creative with your content creation while also increasing customer engagement.

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The competition to stand out in an extremely cluttered high-tech B2B market has never been greater. Technology is changing at the speed of light, and the need to keep up and keep innovating is at the top of the industry’s strategic to-do list. 

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The customer relationship management (CRM) system was once considered to be an all-powerful marketing and sales tool for business-to-business (B2B) companies, but these systems aren’t always enough. Chris Rothstein, CEO of sales enablement technology Groove, spoke with eMarketer’s Maria Minsker about what’s missing from B2Bs’ marketing technology stack, despite the bustling landscape.

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Influencer marketing can be a great strategy even when you don't have a huge marketing budget. Here are some ways to make it work for you.

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A website itself is merely an opportunity. For marketers and small business owners, it's the chance to create a lead-generating asset. With three main components, you can build a framework of online growth that is based on creating value for potential customers.

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You've probably heard of link building, but you might not know what it really is or how to do it effectively. Sure, you can go ahead and hire a digital marketing agency, but unless you know the ins and outs, you won't be successful.

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Innovation typically produces beneficiaries and victims.

Today, technology is rapidly evolving and is drastically upping the stakes regarding the outcome of innovation. Some new technologies could potentially threaten the Facebook, Google, Amazon triopoly, while other developments might help the firms continue to dominate digital advertising and e-commerce. Other changes are likely to create thorny challenges across the digital advertising industry.

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Smart Speakers, including Amazon’s popular Echo, are enjoying rapid growth, but they are also creating unique challenges for marketers.

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The marketing technology landscape is busy, but there isn’t a solution out there for everything. Multitouch attribution solutions that help marketers map their customers’ path to purchase, for example, are still scarce.

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Face-to-face events have always been a way for B2Bs to effectively reach and communicate with clients and prospects.

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Concerns over advertising fraud kicked off the year in full force when Procter and Gamble CMO Marc Pritchard said the media supply chain wasn’t transparent and, at worst, fraudulent.

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Inching toward digital maturity isn’t an easy path for most marketers. According to data from MIT Sloan Management Review, in collaboration with Deloitte, many executives and managers worldwide know there are steps their organizations need to take to increase their company’s digital maturity.

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Influencer marketing has become one of, if not the most powerful, tool in a marketing team's toolbox today. With the majority of brands using this new technique in 2016, it's not expected to disappear anytime soon. In fact, research shows that it's probably going to continue growing throughout 2017.

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How can you ensure that your content marketing campaigns get the results you need them to? It’s not enough to just create great content – a strong campaign requires planning, strategizing, in order to achieve the best possible results. In this blog post, I’m going to talk about the 4 essential stages of every successful content marketing campaign:

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Good news: A growing number of businesses are investing in innovation strategies to future-proof their brands in an ever-evolving digital landscape, according to new research from Altimeter Group. However, for many companies, the “digital” in “digital transformation” implies technology, which isn’t the only part of the maturity equation. 

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PMG360, today announced the acquisition of the EC-BP.com website and newsletter which will relaunch as Supply Chain Technology News (www.supplychaintechnews.com) serving more than 80,000 supply chain decision makers.

The relaunch will expand the editorial focus beyond EDI. Supply Chain Technology News  will encompass the full gamut of supply chain practices and technologies. The newsletter will provide timely and industry-relevant technology news. Supply chain professionals will be able to stay ahead of trends needed to stay ahead of technology as it evolves with the supply chain to optimize for efficiency and profit.

More cost-conscious than their enterprise counterparts, small and medium-sized businesses (SMBs) are particularly careful about their technology investments. But make no mistake: They’re serious about marketing technology.

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The U.S. and Soviet Union space race started in the years following WWII. More recently, KFC and its iconic pitchman Colonel Sanders joined the race by launching a Zinger chicken sandwich some 77,000 feet into the stratosphere and livestreaming the event, according to an article from Geekwire.

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