We see a lot of prediction pieces every season, and they're often similar in tone: "This will be the year of mobile!"  "Digital will pull in more than TV in 20XX."  These positive predictions are spun to make everyone feel optimistic about the future of the industry, to ensure that we're able to communicate that positivity to our brand and agency clients who -- upon seeing the bright future of the space -- will feel confident in spending more, more, more!

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